We make our events for a discerning audience that works hard and deserves its own premium-level forum. Every year we strive to justify the trust that many partners and Exhibitors have placed in us, starting with the first MEF. We make sure that each participant finds both professional and personal reasons to postpone everything and be with us at the MICE Excellence Forum.

MICE Excellence Forum is something different. That's what people who have visited our events say.
The focus is only on the MICE-segment.
It is both a workshop and an extended educational program.
Paid participation for buyers provides a minimum % no show.
If you are a service supplier and cannot participate as an Exhibitor, then a less expensive Professional Visitor tariff is also available to you (but pay attention to the restrictions applied to this tariff).
The Hosted Buyers program for MICE-buyers from the regions of the Russian Federation is being expanded. In 2023, we will be able to accept up to 50 participants from cities of Russia and the CIS.
The online platform and the MEF app allow users to see all participants, exchange messages and files, communicate, watch the broadcast.
From 2022, a welcome meeting is planned for Exhibitors the day before the forum and Bleisure activity after with a cultural program for all participants.
Afterwards, many practices are integrated and lot's of speakers are invited to other events.
Large-scale PR support: cooperation with industry and federal media.
Interaction with participants does not stop after the forum, the action continues in Telegram chat.

The educational program is the most important part of the forum. A necessary criterion for integration into the program is experience and cases that meet the demands of time and content.
Corporate buyers can become speakers of the forum at the invitation of the organizers if their experience is actual for the agenda of the forum, and if they are ready to adhere to the basic requirements for speakers, the main of which is respect for the audience.
Service suppliers can join the forum as a speaker at the invitation of the organizers if they are partners of the forum or have unique expertise.

Participation in the forum for buyers is conditionally paid. 1 605 ₽ is a symbolic amount for a day of useful content, contacts, as well as pleasure. Registration fees of buyers are not a source of income for the organizers, but payment of the fee disciplines and helps to predict the number of participants more accurately.
If you are a MICE-buyer and don't want to schedule meetings with Exhibitors in advance, then you can take a ticket without a commitment to b2b workshop appointments at a price of 4 815 ₽. Which, in any case, is lower than the prime cost of participation in the forum.

Special registration is not required for a visit to the Expo, participation in a lunch and buffet, admission is free and guaranteed for all MEF participants. For some educational sessions and presentations, you will have to sign up through an online-platform or app. That will be marked in the program. Access to all other activities is free for all forum participants.
Participants of the workshop (service suppliers who have paid for this particular format of participation), as well as professional buyers - corporate buyers and MICE-agencies can enter the territory of the B2B workshop (which will begin on November 17 at 14:00 on Yashin Bridge). If you are a MICE-buyer, then to meet with the B2B Workshop Exhibitors you need, you need to schedule meetings in advance via the online platform.

In 2023, an additional program has been organized for Exhibitors (service suppliers who have booked a place in the Expo or B2B workshop) at the secret venue on November 16 from 16:00 to 19:00.

Useful content doesn't happen much – the MEF organizers decided and added another day of the educational program specifically for the forum's Exhibitors on November 16. On this day, we will talk about specifics of the interaction of service suppliers with the MICE-segment: communication with buyers and reputation as a tool for promotion and sales.

In addition, on November 16, an intro meeting for Hosted Buyers will be held in the form of a business game.

On November 17, we will talk about the professions and skills of the future, security in the MICE industry, the efficiency of events, new meanings and new formats of events.

MEF participants from other cities can stay at the Hyatt Regency Moscow Petrovsky Park. Write to your contact person in the MEF team to get information about special rates and booking links. There is also the option of accommodation in participating hotels - a special partner program.

On the day of the event, an online broadcast of the educational part will be provided, but the meetings within the framework of the Expo and the workshop will be held exclusively in offline format.

This year we have prepared two options for remote participation, both for forum listeners and for service suppliers who cannot attend the forum in person, but do not want to miss the opportunity of productive networking with colleagues.

Please note that for online participation, you also need to purchase the relevant package.

Yes, forum participants get access to the video recordings of the educational program in the Regency Hall and the Chernyshev Hall. The videos will be posted within a month after the event. If you are not a participant of the forum, then access to the records, unfortunately, is not possible. We would recommend you to purchase an online-participation package in advance, even if you cannot allocate time for the forum on November 17.

On-cite registration of professional mice customers for the event ends at 15:00 on November 17. If you want to attend only the buffet, then we suggest considering the option of purchasing a ticket for a PROFESSIONAL MICE-BUYER without a commitment to b2b workshop appointments.

The exhibitors of the B2B workshop and the Expo zone are announced on social networks and on the forum website as their participation is confirmed.
Subscribe and follow the announcements.
Registration of professional buyers will open on September 17.
In the Exhibitors section you can see the forum participants who are ready to announce it in advance. Professional MICE-buyers, as well as other forum visitors, can be seen on the online platform and in the application after their registration there.
If you are an exhibitor and you are interested in a list of potential customers, then write to your contact person on the part of the organizers.