NOVEMBER 17, 2023
Hyatt Regency Petrovsky Park
The main event for business and corporate event organizers
A lot of things are not the same today as they were yesterday. Many tools are no longer relevant, business processes require rethinking, teams need to be rebooted. But something has remained unchanged – this is our professionalism. And when real professionals take up their favourite business with a willingness to change and learn new skills, without giving in to difficulties – the tasks are solved, and the desired results are achieved.

At MEF 2023, we will look at where we stand, will also learn about successful cases of restarting processes and reinventing ourselves; we will identify points of growth together and simply spend time with people looking in the same direction as us and aiming at the stars. After all, at MEF 2023, every participant is a star. Let's shine together, welcome to the All Stars MICE!



MICE Excellence Forum 2023 -MICE Всех Звёзд
MICE Excellence Forum is a landmark annual event for the MICE industry, where participants can spend their time as useful, pleasant and effective as possible. MEF has already won the must-visit status for professional Russian customers of business and corporate events, as well as Russian and international service providers.

MICE Excellence Forum is a platform where market players interested in expanding the MICE business or developing the event potential and business tourism areas of the regions can use numerous marketing opportunities.
КОНЦЕПЦИЯ
IDEAS. INSIGHTS. SOLUTIONS.
THE CONCEPT OF MICE Excellence Forum 2023 - ALL STARS MICE
ALL STARS MICE
ALL STARS MICE
3
Days
50
Speakers
20
Hours of inspiration
600+
9
3
Participants
Months of work of the Expert Council
300+
Hours for business meetings
Event-buyers
100+
MICE-solutions and service suppliers
WHO ARE WE DOING
THE MEF FOR?
FOR MICE-EXPERTS
For leaders of industry associations and independent experts, as well as for everyone who wants to develop in the exciting industry of business and corporate events.
FOR MICE-SUPPLIERS
For hotels, DMCs, transport companies, Agencies, tourism offices and congress bureaus from all over the world, interested in promoting their brand, region and expertise among professional customers.
FOR MICE-BUYERS
Experts and Heads of MICE & Event Agencies, corporate Brand & Event managers, representatives of administrative, HR, PR departments of companies, internal and external communication departments, event producers.
MICE EXCELLENCE FORUM
2023 AGENDA
November 16
Stay tuned on the website. The program is s being updated.

17:00 – 20:00 Welcome meeting for Exhibitors
Main topics:
- Business etiquette - is it worth ignoring conventions in our turbulent age?
- Sales in MICE and interaction with corporate buyers: how to get an order and not get blacklisted by a client?
Participation is free for confirmed b2b-workshop and expo participants.

17:00 – 20:00 Welcome meeting for Regional Hosted Buyers
The meeting will be held in the format of a business game "TRENDSTORM GAME". This is a creative technique
of the future that helps:
- to improve your product or come up with a new one;
- to generate unique content;
- to look into the future;
- to formulate a strategy;
- to look at cases from a different, unexpected perspective;
- to reveal the creative potential of each participant of the game.
Participation is free for confirmed Hosted Buyers.

The venue is TBA.
November 17
Stay tuned on the website. The program is being updated.

09:00 Opening of registration and welcome coffee
10:00 Opening of the forum
10:00 - 19:00 Expo working hours
10:15 - 11:45 Expert panel "Frank conversation" involving key industry players
12:00 – 13:00 Expert panel "Professions and skills of the future in MICE & Event"
12:00 – 13:00 "Digital security in the MICE industry" workshop
12:00 – 13:00 "How can we measure the efficiency of events?" workshop
12:00 – 13:00 Case-study "New meanings and new formats of events"
13:00 - 14:00 Lunch
14:00 - 19:00 B2B – workshop
14:00 - 19:00 Sessions of sectoral communities
14:00 - 19:00 Workshops for service suppliers
14:00 - 19:00 Presentations of MICE destinations
19:00 - 23:00 Buffet, lottery with prizes from forum partners, music program

November 18
Stay tuned on the website. The program is being updated.

13:00 – 16:00
Bleisure Day is a cultural program for informal communication and strengthening of business ties
acquired on a business day.

Event Speakers
Section is being updated.
VENUE
Hyatt Regency Moscow Petrovsky Park was chosen not coincidentally as a venue for the forum. The hotel's conference center is one of the largest in Moscow, while all the halls are located on the same floor, which makes the logistics of the event participants very convenient.

Please note that in 2023, many packages of participants already include accommodation, do not miss the opportunity to stay in one of the best hotels in the capital at a special price.
The business part and the evening buffet are planned in the spacious Regency Ballroom, and the workshop will be located on the Yashin Bridge, a huge advantage of the halls of which is daylight.

Additional sessions will be held in Chernyshev, Library & Kolchin Halls.
For MEF participants, special prices are provided for accommodation at the Hyatt Regency Moscow Petrovsky Park Hotel for bookings between 16 and 18 of November. To get to know more, please contact us by e-mail team@mice-excellence.ru or call your contact person.
Moscow, Leningradsky Prospekt, 36 bldg. 33
Dynamo metro station
Each of the 298 rooms, including 39 suites, has a spacious desktop with a comfortable armchair and a charging station for appliances, each bathroom has a separate shower and bathtub.

Panoramic windows in the hotel rooms make the spacious rooms even brighter, emphasize their modern interior and make the works of modern Russian artists decorating the rooms even more expressive.
SPECIAL RATES FOR ACCOMMODATION IN STANDARD ROOMS
WITH BREAKFAST FOR MEF PARTICIPANTS:
How to book
8 000 ₽ per day
9 000 ₽ per day
Contact the hotel through the booking department
(tel. +7 495 479 1234, e-mail reservation@hyattpetrovskyparhotel.ru)
and say the code word "MEF 2023"

Promo code: MEF 2023
Single accommodation King SGL
Double accommodation King TWN
• Buffet breakfast;
• complimentary Wi-Fi access throughout the hotel;
• access to the fitness club, including a 24-hour gym, a 25-meter long swimming pool, jacuzzi, recreation areas, saunas, Turkish steam room, shower of impressions.
The price includes:
Cancellation conditions:
Cancellation of the stay is possible without penalty no later than 8 calendar days before the date of arrival.
ALTERNATIVE ACCOMMODATION OPTIONS
The Radisson Blu Belorusskaya Hotel, Moscow has 264 rooms for both business and leisure trips. Each room is equipped with free Wi-Fi and tea/coffee facilities.
Moscow, 26A, 3rd Yamskogo Polya St.
Belorusskaya or Savelovskaya metro station
SPECIAL RATES FOR ACCOMMODATION IN STANDARD ROOMS WITH BREAKFAST FOR MEF PARTICIPANTS:
How to book
6 500 ₽ per day
7 400 ₽ per day
Contact the hotel through the booking department
(tel. +7 495 660-63-06; tel. +7 495 660-49-00,
e-mail reservations.belorusskaya@radissonblu.com)
and say the code word "MEF 2023"

Promo code: MEF 2023
Single accommodation SGL
Double accommodation DBL/ TWN
• Buffet breakfast;
• Wi-Fi access throughout the hotel;
• access to the fitness center 24/7, including a gym and a Finnish sauna;
• access to the 24-hour business center.
The price includes:
Cancellation conditions:
Cancellation of the stay is possible without penalties no later than 16.00 on the day of arrival.
The price includes:
Holiday Inn Moscow Sokolniki Hotel offers high standards of guest service and pays special attention to increased comfort and service.

The hotel has 523 spacious rooms ranging from 25 to 78 square meters, from Standard rooms to large two-room family Suites. Most Standard rooms include an extra sofa bed. Each room can be supplemented with a baby cot.
Moscow, Rusakovskaya str., 24
Sokolniki or Krasnoselskaya metro station
Regarding booking:
SPECIAL RATES FOR ACCOMMODATION IN STANDARD ROOMS WITH BREAKFAST FOR MEF PARTICIPANTS:
How to book
4 400 ₽ per day
5 000 ₽ per day
1. Select booking dates in the range from November 15 to November 18 on the website www.holidayinnsokolniki.ru
2. In the "Enter promo code" column, specify the code word
«MEF 2023»
3. Choose the desired accommodation option and payment method
Single accommodation SGL
Double accommodation DBL/ TWN
• Buffet breakfast;
• Wi-Fi access throughout the hotel;
• access to the fitness center;
• the hotel also provides a coworking area.
Cancellation conditions:
Cancellation of the stay is possible without penalties no later than 16.00 on the day of arrival.
PARTICIPATION FEE
4 815 ₽
— Access to the business, educational and evening program on November 17 and the program on November 18;
— access to the networking app;
— meals according to the program;
— WI-FI;
— access to session videos after the Forum (in Russian).
PROFESSIONAL
MICE-BUYER
Without a commitment to b2b workshop appointments
PROFESSIONAL
MICE-BUYER
1 605 ₽
— Access to the business, educational and evening program on November 17 and the program on November 18;
— access to the networking app and personal account for making appointments with B2B workshop participants;
— meals according to the program;
— WI-FI;
— access to session videos after the Forum (in Russian).
FOR CORPORATE Buyers
AND EVENT MANAGEMENT AGENCIES
Please note that this ticket category includes a commitment to appoint and hold at least 8 meetings with MICE-service suppliers within the framework of a B2B workshop
With a commitment to b2b workshop appointments
Профессиональный MICE-заказчик ONLINE Участие
ONLINE
6 500 ₽
— Доступ к трансляции образовательной программы 17 ноября;
— Доступ к личному кабинету для нетворкинга;
— Доступ к видеозаписям сессий форума.

Для поставщиков услуг, отраслевых ассоциаций, конгресс-бюро и др,
PROFESSIONAL MICE-BUYER
ONLINE-PARTICIPATION
ONLINE
6 500 ₽
— Access to the broadcast of the educational program
on November 17;
— access to the personal account for networking;
— access to session videos after the Forum (in Russian).

FOR SERVICE suppliers, INDUSTRY ASSOCIATIONS, CONGRESS BUREAUS, ETC.
EXPO Participant
Privileges:
- Branded counter on November 17 in the lobby;
- access to the online platform (without appointment system);
- registration of 2 participants;
- meals according to the program;
- WI-FI on November 17;
- access to the business, networking and evening program;
- the opportunity to participate in a welcome meeting on November 16 and Bleisure Day on November 18;
- the opportunity to provide a prize for drawing in the general lottery.

Information support:
- The opportunity of self-posting a publication about participation in the Telegram chat of the Organizer;
- announcement in other social networks of the Organizer (if information is provided at least 2 weeks before the Event);
- the opportunity of participating in review publications;
- placement of the logo on the MEF website in the "Workshop Participants" block;
- inclusion in the MEF Exhibitor database;
- special conditions for participation in future MICE Excellence projects.
from 130 000 ₽
excl. VAT
Privileges:
- Workplace on November 17 in the workshop hall from 14 to 19:00 (slots for 15');
- access to the app and personal account for making appointments with buyers;
- registration of 2 participants;
- meals according to the program;
- WI-FI on November 17;
- access to the business, networking and evening program
on November 17;
- the opportunity to participate in a welcome meeting on November 16 and Bleisure Day on November 18;
- the opportunity to provide a prize for drawing in the general lottery;
- 2 nights of accommodation at the Hyatt Regency Petrovsky Park (double occupancy, BB) – additional charge at a special rate.

Information support:
- The opportunity of self-posting a publication about participation in the Telegram chat of the Organizer;
- announcement in other social networks of the Organizer (if information is provided at least 2 weeks before the Event);
- the opportunity of participating in review publications;
- placement of the logo on the MEF website in the "Workshop Participants" block;
- inclusion in the MEF Exhibitor database;
- special conditions for participation in future MICE Excellence projects.
from 205 975 ₽
excl. VAT
B2B-WORKSHOP PARTICIPANT
- Access to the business, networking and evening program
on November 17;
- access to the online platform for communicating with participants;
- meals according to the program;
- WI-FI on November 17;
- access to session videos after the Forum (in Russian).


*Please note that professional visitors don't have access to the appointment system and workshop. However, an additional educational program is provided for the duration of the B2B meetings on November 17.
Also, professional visitors from among the service suppliers do not participate in Intraday on November 16, but everyone has the opportunity to join the excursion day on November 18 on general terms.
excl. VAT
from 22 500 ₽
Professional visitor
- Placement of a logo with an active link on the event's website and a description of the company on an online platform;
- announcement in social networks of the Organizer;
- demonstration of a video clip in the workshop hall lasting no more than 2 minutes in rotation (the video must meet the organizer's technical requirements);
- Access to an online platform for interaction with professional visitors for one representative of the company;
- access to session videos after the Forum (in Russian);
- inclusion in the MEF Exhibitor database.
excl. VAT
55 000 ₽
ONLINE
Online-exhibitor
— Access to the broadcast of business, networking and evening program;
— access to the personal account for networking;
— access to session videos after the Forum (in Russian).
7 500 ₽

PROFESSIONAL VISITOR
ONLINE-PARTICIPATION
ONLINE
IF YOU HAVE NOT FOUND A SUITABLE FORMAT FOR YOUR PARTICIPATION, THEN contact US to DISCUSS possible OPTIONS
Подать заявку
excl. VAT
OTHER PROJECTS UNDER
THE MICE EXCELLENCE BRAND:
A spring party for the MICE community, which takes place annually and includes a variety of activities for interesting informal communication of all industry participants.
Fam trips for the MICE-industry all around the world, including both familiarity with the MICE-capabilities of objects, regions and countries and an educational component for the professional development of participants. There are 6-10 trips during the year, in groups of 5 to 15 people.
MICE Excellence Marketing Support provides representative services for MICE-suppliers and destinations, as well as informational and PR support.
«MICE EXCELLENCE» BRAND
MICE Excellence was established in 2021 with the aim of organizing events for MICE professionals and providing platform for interaction of buyers and suppliers.
ORGANISATORS
PARTNERS
Web-platform developer
Registration partner
Human resources partner
Ticket Sales Partner
MEDIA PARTNERS
INDUSTRY PARTNERS
FAQ
Regarding the participation as exhibitors, professional visitors and partners:
Operating Director
TATIANA KONAKOVA
+7 903 203 91 23
Regarding the participation of partners,
speakers:
Creative Director
IRINA MIKHALKOVA
+ 7 963 656 19 27
Regarding the participation of professional
MICE-buyers:
Account Manager
IRINA SNEGIREVA
+ 7 925 314 05 44
Contacts