NOVEMBER 17, 2023
Hyatt Regency Petrovsky Park
The main event for business and corporate event organizers
Leave your e-mail to learn about the start of registration for MEF 2023
Leave your e-mail to get information about the conditions of participation in MEF 2023
A lot of things are not the same today as they were yesterday. Many tools are no longer relevant, business processes require rethinking, teams need to be rebooted. But something has remained unchanged – this is our professionalism. And when real professionals take up their favourite business with a willingness to change and learn new skills, without giving in to difficulties – the tasks are solved, and the desired results are achieved.
At MEF 2023, we will look at where we stand, will also learn about successful cases of restarting processes and reinventing ourselves; we will identify points of growth together and simply spend time with people looking in the same direction as us and aiming at the stars. After all, at MEF 2023, every participant is a star. Let's shine together, welcome to the All Stars MICE!
At MEF 2023, we will look at where we stand, will also learn about successful cases of restarting processes and reinventing ourselves; we will identify points of growth together and simply spend time with people looking in the same direction as us and aiming at the stars. After all, at MEF 2023, every participant is a star. Let's shine together, welcome to the All Stars MICE!
MICE Excellence Forum 2023 -MICE Всех Звёзд
MICE Excellence Forum is a landmark annual event for the MICE industry, where participants can spend their time as useful, pleasant and effective as possible. MEF has already won the must-visit status for professional Russian customers of business and corporate events, as well as Russian and international service providers.
MICE Excellence Forum is a platform where market players interested in expanding the MICE business or developing the event potential and business tourism areas of the regions can use numerous marketing opportunities.
MICE Excellence Forum is a platform where market players interested in expanding the MICE business or developing the event potential and business tourism areas of the regions can use numerous marketing opportunities.
КОНЦЕПЦИЯ
IDEAS. INSIGHTS. SOLUTIONS.
THE CONCEPT OF MICE Excellence Forum 2023 - ALL STARS MICE
ALL STARS MICE
ALL STARS MICE
3
Days
50
Speakers
20
Hours of inspiration
600+
9
3
Participants
Months of work of the Expert Council
300+
Hours for business meetings
Event-buyers
100+
MICE-solutions and service suppliers
WHO ARE WE DOING
THE MEF FOR?
THE MEF FOR?
FOR MICE-EXPERTS
For leaders of industry associations and independent experts, as well as for everyone who wants to develop in the exciting industry of business and corporate events.
FOR MICE-SUPPLIERS
For hotels, DMCs, transport companies, Agencies, tourism offices and congress bureaus from all over the world, interested in promoting their brand, region and expertise among professional customers.
FOR MICE-BUYERS
Experts and Heads of MICE & Event Agencies, corporate Brand & Event managers, representatives of administrative, HR, PR departments of companies, internal and external communication departments, event producers.
MICE EXCELLENCE FORUM
2023 AGENDA
2023 AGENDA
November 16
Welcome Day of the Forum
16:00 – 19:00 Welcome meeting for Exhibitors
Part 1: Adventure tourism in the Arctic zones for MICE on the example of glamping "Whale Coast" on the Kola Peninsula and Park-Hotel "Neralakh" on the Putorana Plateau
Creating new opportunities for corporate tourism. Experience of Panarctic Star projects.
Speakers:
Leonid Zichenkov - Deputy General Director of the Arctic tour operator "Panarctic Star";
Kirill Ovchukov - Head of Sales and Marketing of the Arctic tour operator Panarctic Star;
Dmitry Danilov - Head of Expedition Cruise Development at Panarctic Star Arctic Tour Operator.
Part 2: How to build an effective marketing strategy of the region to popularize the territory and promote local business of the meeting industry
Arkady Kiselev - Head of the Urals Congress Bureau at the Investment Attraction Agency of the Sverdlovsk Region.
Part 3: There are no useless contacts: effective networking at a business event
Tatiana Baranova - an author and presenter of intensives on business etiquette, protocol and business ethics for federal and international companies. Columnist of RBC Pro, host of the program "Good Manners with Tatiana Baranova" on Radio 7 on Seven Hills, regular expert for RIA Novosti, Forbes Woman, Rossiya-Kultura TV channel, Channel 1, Radio Mayak, winner of the National Award in Protocol and Etiquette, certified business coach, TEDx speaker, author of etiquette manual.
Venue: MULTISPACE (BC "Arena", Leningradsky Prospekt, 36/41).
Participation is free of charge. Only for confirmed participants of b2b-workshop and participants of MEF2023 expo zone. Pre-registration at the link.
17:00 – 20:00 Welcome meeting for Regional Hosted Buyers
The meeting will be held in the format of a business game "TRENDSTORM GAME". This is a creative technique
of the future that helps:
- to improve your product or come up with a new one;
- to generate unique content;
- to look into the future;
- to formulate a strategy;
- to look at cases from a different, unexpected perspective;
- to reveal the creative potential of each participant of the game.
Venue: Hotel Continental (22, Tverskaya St.).
Participation is free for confirmed Hosted Buyers. You can apply for the Hosted Buyers program at the following link.
16:00 – 19:00 Welcome meeting for Exhibitors
Part 1: Adventure tourism in the Arctic zones for MICE on the example of glamping "Whale Coast" on the Kola Peninsula and Park-Hotel "Neralakh" on the Putorana Plateau
Creating new opportunities for corporate tourism. Experience of Panarctic Star projects.
Speakers:
Leonid Zichenkov - Deputy General Director of the Arctic tour operator "Panarctic Star";
Kirill Ovchukov - Head of Sales and Marketing of the Arctic tour operator Panarctic Star;
Dmitry Danilov - Head of Expedition Cruise Development at Panarctic Star Arctic Tour Operator.
Part 2: How to build an effective marketing strategy of the region to popularize the territory and promote local business of the meeting industry
- Interaction between regional government and business to create a working MICE ecosystem.
- Check-list of tools to promote the region as a promising MICE destination.
- Formation of an industry community as an opportunity for competitors to collaborate to achieve a common goal.
- Russia's first regional methodology for measuring the effects of business and corporate events.
Arkady Kiselev - Head of the Urals Congress Bureau at the Investment Attraction Agency of the Sverdlovsk Region.
Part 3: There are no useless contacts: effective networking at a business event
- How to start a conversation and make a first impression?
- Why small talk is still important?
- How to create an atmosphere of trust, not to be intrusive and not to be blacklisted by a corporate customer?
- How to consolidate the relationship for further successful sales?
Tatiana Baranova - an author and presenter of intensives on business etiquette, protocol and business ethics for federal and international companies. Columnist of RBC Pro, host of the program "Good Manners with Tatiana Baranova" on Radio 7 on Seven Hills, regular expert for RIA Novosti, Forbes Woman, Rossiya-Kultura TV channel, Channel 1, Radio Mayak, winner of the National Award in Protocol and Etiquette, certified business coach, TEDx speaker, author of etiquette manual.
Venue: MULTISPACE (BC "Arena", Leningradsky Prospekt, 36/41).
Participation is free of charge. Only for confirmed participants of b2b-workshop and participants of MEF2023 expo zone. Pre-registration at the link.
17:00 – 20:00 Welcome meeting for Regional Hosted Buyers
The meeting will be held in the format of a business game "TRENDSTORM GAME". This is a creative technique
of the future that helps:
- to improve your product or come up with a new one;
- to generate unique content;
- to look into the future;
- to formulate a strategy;
- to look at cases from a different, unexpected perspective;
- to reveal the creative potential of each participant of the game.
Venue: Hotel Continental (22, Tverskaya St.).
Participation is free for confirmed Hosted Buyers. You can apply for the Hosted Buyers program at the following link.
November 17
Main day of the Forum for all registered participants.
Kindly note, due to current situation out MEF educational activities are held in Russian. However, do let us know if we could help you with interpreter for the event to make your MEF experience more comfortable.
09:00 Opening of registration, welcome coffee
09:00 - 10:00 Breakfast with sparkling wine
09:00 - 19:00 Expo zone working hours
10:00 – 19:00 Educational Programme
14:00 - 19:00 B2B - workshop. Table layout
19:00 - 22:00 Evening Reception
Kindly note, due to current situation out MEF educational activities are held in Russian. However, do let us know if we could help you with interpreter for the event to make your MEF experience more comfortable.
09:00 Opening of registration, welcome coffee
09:00 - 10:00 Breakfast with sparkling wine
09:00 - 19:00 Expo zone working hours
10:00 – 19:00 Educational Programme
14:00 - 19:00 B2B - workshop. Table layout
19:00 - 22:00 Evening Reception
С 09:00 Registration, opening of the Expo zone
09:00 - 10:00 Breakfast with champagne for the earliest birds
10:00 - 10:15 Opening of the Forum
10:15 – 10:30 Research of the Russian corporate events market
In 2023, the MICE Excellence and R&C teams are conducting the first large-scale study of the Russian MICE industry in order to determine the volume and structure of the corporate events market in the Russian Federation. The results of the study were the first to be heard by the participants of the MICE Excellence Forum.
Speakers:
Daria Ostrovskaya - General Director of the R&C Exhibition and Research Center;
Irina Mikhalkova - Creative Director of MICE Excellence.
For whom:
For all industry participants.
Broadcast and video recording are provided.
10:30 - 12:00 The expert panel "Frank conversation" about the current situation in the MICE industry. Purchases through the eyes of the agency. Agency through the eyes of the client.
Dialogue between the largest MICE agencies and corporate customers on topics that are not usually discussed out loud:
Moderator:
Tatiana Konakova - Operating Director of MICE Excellence, co-author of MICE Kitchen.
Speakers:
Andrey Zinkovetsky - General Director of Aeroclub Tour;
Olga Kulibina - Director of MICE Department of "Continent Express";
Alyona Avel - Operational MICE-Director of corporate business "VIP service";
Natalia Troitskaya - event Director of "VK";
Lyudmila Budanova - Head of the event management group of the Group of companies "B1";
Yulia Cherkovskaya - Head of the Procurement Department "Russfic" of the "Recordati" Group of Companies.
For whom:
For all industry participants.
Broadcast and video recording are provided.
12:00 - 12:10 Content services as an element of self-development
Speaker:
Bakhtiyar Medzhidov - Chief Operating Officer of RBC Pro
For whom:
For all industry participants, but especially useful for company managers and HR professionals.
What qualities of the future are we developing:
A (Attention and concentration management) + L (Learning ability).
Broadcast and video recording are provided.
12:10 -13:00 Professions and people of the future
How will we interact with each other, create and work? What competencies do you need to acquire today in order to be in demand tomorrow? And what role will cross-cultural communication and the development of soft skills play in the success of a person of the future?
Ruslan Yusufov - futurist, technology popularizer, researcher, managing Partner of "MINDSMITH".
For whom:
For all industry participants.
What qualities of the future are we developing:
D (digital literacy) + E (eco-friendly thinking).
Broadcast and video recording are provided.
13:00 - 14:00 Lunch for all participants
14:00 - 19:00 B2B workshop
Individual business meetings in the speed-dating format for suppliers and buyers of MICE services.
19:00 - 22:00 Evening Reception for all MEF2023 participants
09:00 - 10:00 Breakfast with champagne for the earliest birds
10:00 - 10:15 Opening of the Forum
10:15 – 10:30 Research of the Russian corporate events market
In 2023, the MICE Excellence and R&C teams are conducting the first large-scale study of the Russian MICE industry in order to determine the volume and structure of the corporate events market in the Russian Federation. The results of the study were the first to be heard by the participants of the MICE Excellence Forum.
Speakers:
Daria Ostrovskaya - General Director of the R&C Exhibition and Research Center;
Irina Mikhalkova - Creative Director of MICE Excellence.
For whom:
For all industry participants.
Broadcast and video recording are provided.
10:30 - 12:00 The expert panel "Frank conversation" about the current situation in the MICE industry. Purchases through the eyes of the agency. Agency through the eyes of the client.
Dialogue between the largest MICE agencies and corporate customers on topics that are not usually discussed out loud:
- KPIs of procurement departments and tandem procurement – internal customer of the event.
- What are purchases buying? And what do agencies sell?
- The cost structure and profitability of the agency, as well as why there can't be a 2% commission and free services.
- MICE agency or payment agency?
- The value of the agency in the new reality: what customers are willing to pay for and what they are not; risk management and new opportunities.
Moderator:
Tatiana Konakova - Operating Director of MICE Excellence, co-author of MICE Kitchen.
Speakers:
Andrey Zinkovetsky - General Director of Aeroclub Tour;
Olga Kulibina - Director of MICE Department of "Continent Express";
Alyona Avel - Operational MICE-Director of corporate business "VIP service";
Natalia Troitskaya - event Director of "VK";
Lyudmila Budanova - Head of the event management group of the Group of companies "B1";
Yulia Cherkovskaya - Head of the Procurement Department "Russfic" of the "Recordati" Group of Companies.
For whom:
For all industry participants.
Broadcast and video recording are provided.
12:00 - 12:10 Content services as an element of self-development
Speaker:
Bakhtiyar Medzhidov - Chief Operating Officer of RBC Pro
For whom:
For all industry participants, but especially useful for company managers and HR professionals.
What qualities of the future are we developing:
A (Attention and concentration management) + L (Learning ability).
Broadcast and video recording are provided.
12:10 -13:00 Professions and people of the future
How will we interact with each other, create and work? What competencies do you need to acquire today in order to be in demand tomorrow? And what role will cross-cultural communication and the development of soft skills play in the success of a person of the future?
- The picture of changes in the world against the background of technological, social and economic trends.
- Transformation of processes, companies and entire industries under the influence of technology.
- Obsolete skills and professions of the future. New career paths.
Ruslan Yusufov - futurist, technology popularizer, researcher, managing Partner of "MINDSMITH".
For whom:
For all industry participants.
What qualities of the future are we developing:
D (digital literacy) + E (eco-friendly thinking).
Broadcast and video recording are provided.
13:00 - 14:00 Lunch for all participants
14:00 - 19:00 B2B workshop
Individual business meetings in the speed-dating format for suppliers and buyers of MICE services.
19:00 - 22:00 Evening Reception for all MEF2023 participants
12:00 - 13:00 Meta-skills of a professional event organizer. Session Partner - Avantage Event Project
Lilia Fedorova - Managing Partner of Avantage Event Project.
Speakers:
Alexey Galimov - Director of Deafilm Studio;
Maria Rudakova - Managing Partner of Avantage Event Project;
Egor Pavlov - Consultant in the field of DeFi, Co-founder of L2 software;
Mikhail Koroteev - Deputy Dean of the Faculty of Information Technology and Big Data Analysis of academic work, a specialist in artificial intelligence and machine learning at the Financial University.
For whom:
For corporate event managers, project managers and representatives of event agencies.
What qualities of the future are we developing:
D (digital literacy).
Video recording is provided.
14:00 - 15:00 Assessment of the effectiveness of measures to solve business problems
Return on Event.
Katerina Klokova - Head of the Corporate Sales Department of "Krasnaya Polyana Resort".
Speakers:
Olga Chervova - Head of Internal Communications Department of R-Pharm;
Ksenia Puchkova - Head of the Administrative Department of the Softline Group of Companies Infrastructure Management Department;
Elena Savostyanova - Director of the Department of Internal and External Communications of Renaissance Life IC;
Irina Karnaukhova - CEO of Demlink Atlas.
For whom:
For industry professionals involved in the organization of internal and HR events, as well as for anyone who wants to understand the art of measuring the effectiveness of events.
What qualities of the future are we developing:
E (emotional literacy) + С (cross-culture) + С (creativity).
Broadcast and video recording are provided.
15:00 - 16:00 Digital security and digital hygiene in the organization of events. Session Partner - F.A.C.C.T.
Ekaterina Darwin - Business Development Director of Aeroclub Tour.
Speaker:
Nikita Netskin - Sales Director of F.A.C.C.T..
For whom:
For specialists and managers of procurement departments, as well as all industry professionals whose functionality is related to the collection and processing of personal data of employees or customers in the process of organizing business trips and events.
What qualities of the future are we developing:
D (digital literacy).
Broadcast and video recording are provided.
16:00 - 17:00 Security of business and corporate events. Session Partner - Alfastrakhovanie
Speakers:
Anastasia Muzyka - Chief Specialist of the Business Travel and Event Management Service of PJSC "TMK";
Ekaterina Liseicheva - General Director of Tangerine Fox;
Kirill Agapov - Head of Sales Department of Travel Insurance Directorate of JSC "AlfaStrakhovanie";
Sergey Makeenkov - Deputy General Director of IRONSTAR.
For whom:
For corporate event managers, procurement and HR, as well as for representatives of MICE agencies.
Broadcast and video recording are provided.
17:00 - 18:00 Organization of protocol events: regulations, standards, security issues
Ekaterina Gavrilova - Head of the Business Travel Organization Service of PJSC "VTB Bank".
Speakers:
Tatiana Moskaleva - Head of the Department of Organization of Business Events of the Association of Banks of Russia;
Igor Churbakov - Head of the Business Trips and Events Development Program - Head of the Department, Business Trips and Events Department, Protocol Department, "Gazprom Neft" PJSC;
Alexander Baraev - Head of the Protocol Support Department of the Customs Cooperation Department of the Federal Customs Service of Russia.
For whom:
For specialists and heads of protocol, PR and external communications departments, as well as for everyone who is engaged in the field of business events with the participation of top officials or wants to get acquainted with the nuances of protocol events.
What qualities of the future are we developing:
C (Cross-culture) + A (Attention Management) + L (Learning ability).
Broadcast and video recording are provided.
18:00 - 19:00 The company's reputation and its impact on business, its growth, development and security. Session Partner - Ex Libris
Victoria Prilepskaya - Development Director of Ex Libris.
For whom:
For specialists and heads of departments, PR, external communications and marketing, as well as for managers and business owners.
What qualities of the future we are developing:
D (Digital literacy).
Broadcast and video recording are provided.
- Harmful tips for the introduction of artificial intelligence.
- Design and creativity: a tool or an experiment?
- Marketing research in the event industry using AI.
- Meta-skills of eventers: what are we focusing on in today's realities.
Lilia Fedorova - Managing Partner of Avantage Event Project.
Speakers:
Alexey Galimov - Director of Deafilm Studio;
Maria Rudakova - Managing Partner of Avantage Event Project;
Egor Pavlov - Consultant in the field of DeFi, Co-founder of L2 software;
Mikhail Koroteev - Deputy Dean of the Faculty of Information Technology and Big Data Analysis of academic work, a specialist in artificial intelligence and machine learning at the Financial University.
For whom:
For corporate event managers, project managers and representatives of event agencies.
What qualities of the future are we developing:
D (digital literacy).
Video recording is provided.
14:00 - 15:00 Assessment of the effectiveness of measures to solve business problems
Return on Event.
- Do we need to measure efficiency? If so, what metrics and tools should we use for internal and HR events with different tasks?
- Quantitative and qualitative indicators. How to count what can be counted? How to digitize something that cannot be counted?
- Does the proven effectiveness of the event affect the decision to hold it in the future?
Katerina Klokova - Head of the Corporate Sales Department of "Krasnaya Polyana Resort".
Speakers:
Olga Chervova - Head of Internal Communications Department of R-Pharm;
Ksenia Puchkova - Head of the Administrative Department of the Softline Group of Companies Infrastructure Management Department;
Elena Savostyanova - Director of the Department of Internal and External Communications of Renaissance Life IC;
Irina Karnaukhova - CEO of Demlink Atlas.
For whom:
For industry professionals involved in the organization of internal and HR events, as well as for anyone who wants to understand the art of measuring the effectiveness of events.
What qualities of the future are we developing:
E (emotional literacy) + С (cross-culture) + С (creativity).
Broadcast and video recording are provided.
15:00 - 16:00 Digital security and digital hygiene in the organization of events. Session Partner - F.A.C.C.T.
- Current threats to the industry: leakage of personal data, turnover fines, reputational risks.
- Is it possible to hack the data of the international conference on information security?
- Purchases start and win: information security requirements when working with large businesses.
Ekaterina Darwin - Business Development Director of Aeroclub Tour.
Speaker:
Nikita Netskin - Sales Director of F.A.C.C.T..
For whom:
For specialists and managers of procurement departments, as well as all industry professionals whose functionality is related to the collection and processing of personal data of employees or customers in the process of organizing business trips and events.
What qualities of the future are we developing:
D (digital literacy).
Broadcast and video recording are provided.
16:00 - 17:00 Security of business and corporate events. Session Partner - Alfastrakhovanie
- Security protocol for business and corporate trips and events.
- Special conditions and precautions in case of organizing active programs with elements of adventure risk.
- Areas of responsibility of the employee, employer and service provider.
- Interaction of the customer's security service and the venue for the event.
Moderator:
Dmitry Migachev - ideological inspirer of the Alfa Travel Club project, "AlfaStrakhovanie" JSC.
Speakers:
Anastasia Muzyka - Chief Specialist of the Business Travel and Event Management Service of PJSC "TMK";
Ekaterina Liseicheva - General Director of Tangerine Fox;
Kirill Agapov - Head of Sales Department of Travel Insurance Directorate of JSC "AlfaStrakhovanie";
Sergey Makeenkov - Deputy General Director of IRONSTAR.
For whom:
For corporate event managers, procurement and HR, as well as for representatives of MICE agencies.
Broadcast and video recording are provided.
17:00 - 18:00 Organization of protocol events: regulations, standards, security issues
- Corporate Protocol: does modern business need a protocol?
- Basic regulations, standards, recommendations.
- The structure of the event from the point of view of the protocol. Seating arrangements, signing of agreements and memoranda. Photographing, press approaches. The subtleties and rules of awarding ceremonies.
- Gifts in the protocol: when is a souvenir more than a souvenir and how to combine the generosity of the soul and legislation?
- Protocol ceremonies: traditions vs innovation. The meanings and direction of ceremonies: how to maintain a balance between tradition, formality and show.
- New formats of media events with the participation of top officials.
- Interaction of parties and teams. The specifics of the work of the PR service and protocol: difficulties of interaction and pitfalls.
- Logistics and other risk areas for the event organizer.
- Protocol of first and non-first persons: challenges, limitations, opportunities.
Ekaterina Gavrilova - Head of the Business Travel Organization Service of PJSC "VTB Bank".
Speakers:
Tatiana Moskaleva - Head of the Department of Organization of Business Events of the Association of Banks of Russia;
Igor Churbakov - Head of the Business Trips and Events Development Program - Head of the Department, Business Trips and Events Department, Protocol Department, "Gazprom Neft" PJSC;
Alexander Baraev - Head of the Protocol Support Department of the Customs Cooperation Department of the Federal Customs Service of Russia.
For whom:
For specialists and heads of protocol, PR and external communications departments, as well as for everyone who is engaged in the field of business events with the participation of top officials or wants to get acquainted with the nuances of protocol events.
What qualities of the future are we developing:
C (Cross-culture) + A (Attention Management) + L (Learning ability).
Broadcast and video recording are provided.
18:00 - 19:00 The company's reputation and its impact on business, its growth, development and security. Session Partner - Ex Libris
- The value of online reputation on business processes: product, first persons, recruiting.
- Approaches to measuring and evaluating various aspects of reputation: metrics, KPIs.
- Approaches to the control and correction of reputation: methods, principles.
Victoria Prilepskaya - Development Director of Ex Libris.
For whom:
For specialists and heads of departments, PR, external communications and marketing, as well as for managers and business owners.
What qualities of the future we are developing:
D (Digital literacy).
Broadcast and video recording are provided.
12:00 - 13:00 If there are people, there will be business. Session Partner - HR Forum BIG Fish
Moderator:
Farida Abdurakhimova - CEO of "Be Brand People Advent/Advent".
Speaker:
Yulia Shcherbinina - Brand Director of "Be Brand People Advent/Advent", executive producer of HR Forum BIG FISH;
Elena Ponomareva - Director of Personnel and Organizational Development of SKB LAB;
Anna Ivanova - director of the BTL B2B direction of Rostelecom.
14:00 - 15:00 Corporate parties are boring. Session in partnership with the creators of the International Corporate Communications Award
New formats of events to involve employees, strengthen corporate culture and change the cultural code.
Moderator:
Anna Smirnova - Executive Director of InterComm, Director of Strategic Development of the MediaLine communication group.
Speaker:
Tatiana Kudashkina - Deputy Head of the Development Department of Managers and Specialists of JSC "Russian Railways";
Yulia Kuznechenkova - Director of projects "SBER";
Valeria Nalimova - leading specialist in communications of the meat business of Rusagro Group.
15:00 - 16:00 How to recycle an old creative into a new one?
Tatiana Vampilova - PR Director of "VIPSERVICE" corporate business.
Speaker:
Lev Ushakov - coach of creative states, HR partner in digital/IT, facilitator, team coach, conceptual artist.
16:00 -17:00 Tasting the Urals as MICE destinations
Tasting the Urals as MICE direction will take place in the format of a presentation game, during which participants will try local Ural specialties. The game will introduce you to the Urals closer, will allow you to evaluate venues, hotels, organizers, and learn about key attractions. The most active participants will receive gifts.
Speaker:
Arkady Kiselyov - Deputy General Director, Head of the Ural Congress Bureau at the Investment Attraction Agency of the Sverdlovsk Region.
17:00 - 18:00 Managing distributed teams in MICE\Event Agency
Yana Zhuvak - Chief Operating Officer of Marketing Division Agency;
Antonina Paramonova - Executive Director of the Marketing Division Agency.
18:00 - 19:00 Take care of your brain from a young age
Marina Koroleva - neurophysiologist, psychotherapist, a leading specialist of the company "Neurotrend".
Moderator:
Farida Abdurakhimova - CEO of "Be Brand People Advent/Advent".
Speaker:
Yulia Shcherbinina - Brand Director of "Be Brand People Advent/Advent", executive producer of HR Forum BIG FISH;
Elena Ponomareva - Director of Personnel and Organizational Development of SKB LAB;
Anna Ivanova - director of the BTL B2B direction of Rostelecom.
14:00 - 15:00 Corporate parties are boring. Session in partnership with the creators of the International Corporate Communications Award
New formats of events to involve employees, strengthen corporate culture and change the cultural code.
Moderator:
Anna Smirnova - Executive Director of InterComm, Director of Strategic Development of the MediaLine communication group.
Speaker:
Tatiana Kudashkina - Deputy Head of the Development Department of Managers and Specialists of JSC "Russian Railways";
Yulia Kuznechenkova - Director of projects "SBER";
Valeria Nalimova - leading specialist in communications of the meat business of Rusagro Group.
15:00 - 16:00 How to recycle an old creative into a new one?
- Analyze the steps for processing creativity: techniques for reducing the inertia of thinking at the beginning of working with creative tasks.
- State Management methods for working with your creative states, including the "Insight Space" for rethinking creatives.
- The connection of the RVD model and the stages of divergent and convergent thinking.
Tatiana Vampilova - PR Director of "VIPSERVICE" corporate business.
Speaker:
Lev Ushakov - coach of creative states, HR partner in digital/IT, facilitator, team coach, conceptual artist.
16:00 -17:00 Tasting the Urals as MICE destinations
Tasting the Urals as MICE direction will take place in the format of a presentation game, during which participants will try local Ural specialties. The game will introduce you to the Urals closer, will allow you to evaluate venues, hotels, organizers, and learn about key attractions. The most active participants will receive gifts.
Speaker:
Arkady Kiselyov - Deputy General Director, Head of the Ural Congress Bureau at the Investment Attraction Agency of the Sverdlovsk Region.
17:00 - 18:00 Managing distributed teams in MICE\Event Agency
- Team options for the project from among full-time employees and freelance experts;
- Algorithm for determining the fee grid of a freelance expert, motivation system;
- Audit mechanics, methods of monitoring and evaluating the activities of a freelance expert, feedback system;
- Inclusion of a freelancer in the Agency's business processes. Integration and onboarding of freelancers. Training of external employees: what to teach, how and for what purposes?
- Formation of a database of accredited freelancers, feedback assessment and rating. Development of a classification system for freelancers;
- Formation of a community of external teams, loyalty program. Retention of freelancers. Determination of the long-term load.
Yana Zhuvak - Chief Operating Officer of Marketing Division Agency;
Antonina Paramonova - Executive Director of the Marketing Division Agency.
18:00 - 19:00 Take care of your brain from a young age
- When does brain aging begin?
- The main directions of brain rejuvenation and improving the efficiency of its work.
- Why does the character deteriorate with age? Recommendations for prolonging the joy of life.
- How to improve memory? What are mnemonics? Why don't brainwashers and crosswords help?
- How to improve creative thinking?
- Proper nutrition and healthy sleep for brain rejuvenation.
Marina Koroleva - neurophysiologist, psychotherapist, a leading specialist of the company "Neurotrend".
12:00 - 13:00 Hotel vs Customer vs Client: let's talk about what we were silent about. Partner of the session - Russian Hospitality Awards
Alyona Kolodina - founder and head of "Russian Hospitality Awards" and "Global Hospitality Club".
Speakers:
Irina Mikhailutina - Regional Sales and Marketing Director of AZIMUT Hotels Moscow;
Alina Kovalevskaya - Head of sales of business tourism "Mriya Resort";
Daria Prokhorova - Head of HR Events at VK;
Ali Batukaev - Event Management Manager of Faberlik JSC;
Maxim Sadovoy - Commercial Director of Radisson Hotel Ulyanovsk;
Bonu Muzafarova - Marketing and Development Director of System ice Space.
14:00 -15:00 The Call of Nature: MICE-parade of destinations in the Russian Federation for active people and programs. Session Partner - Cosmos Hotel Group
Artem Chernyshov - Director, International Tourism Exhibition MITT.
Speakers:
Vera Domashkina - Executive Director of the agency "TOGETHER! Event group";
Lyudmila Galaktionova - Director of the Sales Department of Cosmos Hotel Group;
Yulia Gorelikova - Deputy General Director of Kamchatka Travel Group.
15:00 - 16:00 Features of the organization of MICE projects in the regions of the Russian Federation
Egor Dobrogorsky - CEO and owner of Communicator Creative Events.
Speakers:
Yulia Parakhina - General Director of Igor Tour (Leningrad Region and Karelia);
Svetlana Meshcheryakova - Managing Partner of the event agency "Bright" (Sverdlovsk region);
Saadula Omarov - director of "Ethnotrevel" (Dagestan).
16:00 - 17:00 Conversations in the kitchen about the future of event tourism
Moderator:
Yulia Zholya - president of NAOM, the general producer of the forum "Versatility" and the award "Event of the Year".
Speaker:
Igor Lutenko - Managing Partner of the project SPORTPOWER.PRO and the SHARMOL group of companies, the ambassador of the NAOM club, the "Father" of the Russian event.
For whom:
For representatives of regions and regional service providers, as well as for everyone who studies the possibilities of developing directions through events.
What qualities of the future are we developing:
C (creativity) + C (cross-culture) + L (learning ability).
Only full-time format, broadcast and video recording are not provided.
17:00 - 18:00 Astrology as a tool of a new era and a new time
Maria Efremova - is a practicing astrologer-researcher.
18:00 -19:00 In contact with the body
Maria Tsukanova - rehabilitation coach, yoga therapist, gestalt practitioner, leading coach of the Sports Weekend project from the Moscow City Sports Department.
- What does the agency or corporate customer want?
- What requirements and trends are coming to the fore?
- What should a hotel be like so that customers want to go to it?
- The most common shortcomings that “go sideways".
- How to communicate with the customer?
- What is new in hotels in the MICE segment?
Alyona Kolodina - founder and head of "Russian Hospitality Awards" and "Global Hospitality Club".
Speakers:
Irina Mikhailutina - Regional Sales and Marketing Director of AZIMUT Hotels Moscow;
Alina Kovalevskaya - Head of sales of business tourism "Mriya Resort";
Daria Prokhorova - Head of HR Events at VK;
Ali Batukaev - Event Management Manager of Faberlik JSC;
Maxim Sadovoy - Commercial Director of Radisson Hotel Ulyanovsk;
Bonu Muzafarova - Marketing and Development Director of System ice Space.
14:00 -15:00 The Call of Nature: MICE-parade of destinations in the Russian Federation for active people and programs. Session Partner - Cosmos Hotel Group
- Altai: MEF and MYTH;
- Kamchatka is calling;
- Cosmos Expeditions. Why are Management companies starting to form their own MICE programs based on hotels in unique locations?
Artem Chernyshov - Director, International Tourism Exhibition MITT.
Speakers:
Vera Domashkina - Executive Director of the agency "TOGETHER! Event group";
Lyudmila Galaktionova - Director of the Sales Department of Cosmos Hotel Group;
Yulia Gorelikova - Deputy General Director of Kamchatka Travel Group.
15:00 - 16:00 Features of the organization of MICE projects in the regions of the Russian Federation
- The view of the customer, the agency and the local DMC on the process of organizing and implementing events;
- Inspection trip - expectations VS reality;
- Regional peculiarities of payment for the services of partners and contractors: estimates, prepayments and post-payments, penalties;
- Pricing of a local supplier and a Moscow agency. Who earns the most on the project?
- Cross-cultural features of the organization of events in the regions.
- How to stay in the lead when supply overtakes demand.
Egor Dobrogorsky - CEO and owner of Communicator Creative Events.
Speakers:
Yulia Parakhina - General Director of Igor Tour (Leningrad Region and Karelia);
Svetlana Meshcheryakova - Managing Partner of the event agency "Bright" (Sverdlovsk region);
Saadula Omarov - director of "Ethnotrevel" (Dagestan).
16:00 - 17:00 Conversations in the kitchen about the future of event tourism
Moderator:
Yulia Zholya - president of NAOM, the general producer of the forum "Versatility" and the award "Event of the Year".
Speaker:
Igor Lutenko - Managing Partner of the project SPORTPOWER.PRO and the SHARMOL group of companies, the ambassador of the NAOM club, the "Father" of the Russian event.
For whom:
For representatives of regions and regional service providers, as well as for everyone who studies the possibilities of developing directions through events.
What qualities of the future are we developing:
C (creativity) + C (cross-culture) + L (learning ability).
Only full-time format, broadcast and video recording are not provided.
17:00 - 18:00 Astrology as a tool of a new era and a new time
- A new era, new energies;
- How not to lose yourself and not get lost in the era of freedom, innovation and speed?
- The key energies of the new era. A man of a new era;
- Key periods of 2024. The main trends of 2024;
- A successful strategy in the new world.
Maria Efremova - is a practicing astrologer-researcher.
18:00 -19:00 In contact with the body
- How to stay in touch with yourself and your body to achieve your goals, as well as for successful communication with the team and partners?
- How to cope with stress in the moment?
- How to regain yourself with the help of breathing?
- Why do we suddenly get sick during a project?
- Risk factors for the body during business trips and how to deal with them.
Maria Tsukanova - rehabilitation coach, yoga therapist, gestalt practitioner, leading coach of the Sports Weekend project from the Moscow City Sports Department.
14:00 - 19:00 B2B workshop, meetings of Expo with professional business customers
The duration of the meeting is 15 minutes, meetings can be pre-scheduled through a personal account on the platform or in the MEF application, the option is available for service providers who have booked a B2B workshop Participant package and professional MICE customers.
Table layout
The duration of the meeting is 15 minutes, meetings can be pre-scheduled through a personal account on the platform or in the MEF application, the option is available for service providers who have booked a B2B workshop Participant package and professional MICE customers.
Table layout
09:00 - 19:00 Expo zone working, all day coffee for fruitful work
November 18
Incentive Forum Day
12:00 – 15:00 Be an opinion leader. How does a personal brand and effective work with personal social networks help an event organizer to grow and develop a business
Tatiana Ivanova - founder and CEO of the creative influencer marketing agency "Helloblogger", President and co-founder of the Association of Bloggers and Agencies (ABA), member of the working group on the law on advertising labeling at the Public Chamber of the Russian Federation.
For whom:
For those who want to be an influencer in the industry or to educate opinion leaders among their employees.
Venue:
Hyatt Regency Moscow Petrovsky Park, Blinkov Hall (Leningradsky Prospekt, 36/33).
Closed master class, only 8 seats. It is paid additionally - 15,000 rubles per person. To book a place, please contact us by phone +7 963 656 19-27.
In the continuation of the MK, all participants will be able to go on a free tour from the project "Moscow through the eyes of an engineer" - "Bolshevik. Tour of the former confectionery factory". Starting at 15:30 from the Hyatt Regency Moscow Petrovsky Park hotel, duration - 3 hours, walking tour.
You can sign up for a master class and a tour by following the link.
12:00 - 16:00 Bus tour "Moscow Bulgakovskaya"
The description of Moscow in Mikhail Bulgakov's novel "The Master and Margarita" is filled with love for the old city. Bulgakov's Moscow, being a full-fledged protagonist of the novel, suffers, worries together with the author about the loss of moral values, laughs at consumer philistinism, admires the beautiful, sincere and unselfish love, so unusually praised by the writer.
You will see:
*The program may be adjusted depending on the transport situation.
Free of charge for MEF2023 participants, the number of seats is limited and distributed according to the first come - first served basis principle.
You can sign up for a tour by following the link.
13:00 - 18:00 Visit to the exhibition-forum "Russia"
On November 4, the exhibition-forum "Russia" opened on the territory of VDNH, where all the achievements of the country in recent years are presented. For event organizers, it is also particularly interesting because you can evaluate the exhibition and interactive solutions at the stands of the regions and partners of the exhibition with a professional eye, as well as learn more about the tourist (and, therefore, MICE-opportunities) of the country. On November 18, we will organize 2 groups accompanied by a guide around the exhibition, so that MEF participants do not have to allocate time to get acquainted with it separately, because at least once everyone should definitely see the exhibition.
The beginning of the tour:
We will start at 13:00 and 15:00 from the Main entrance of VDNH. The duration of the program is 3 hours.
Participation is free, the number of seats is limited, an appointment for a tour with a specific time slot is available at the link.
According to the status on November 13 , all places for the tour at 13:00 are already booked.
13:00 - 16:00 Bolshevik. A tour of the former confectionery factory
"Moscow through the eyes of an engineer" is a tour of the buildings of the former confectionery factory "Bolshevik". History from the origin of production in the XIX century by the Frenchman Adolphe Sioux to the renovation of the factory territory by the British architectural bureau "John McAslan + Partners".
During the tour, you will have the opportunity to go through three factories: the pre-revolutionary factory of the French industrialist Sioux, the Soviet "Bolshevik" and the modern space of the XXI century, while preserving the legacy of the XIX century as much as possible.
On the tour you will see:
Start at 13:00 from the Hyatt Regency Moscow Petrovsky Park Hotel. The end is at 16:00 at the Museum of Russian Impressionism.
Participation is free. The number of seats is limited, an appointment for a tour with a specific time slot is available at the link.
12:00 – 15:00 Be an opinion leader. How does a personal brand and effective work with personal social networks help an event organizer to grow and develop a business
- How to choose the right platform for communication with the audience. Not all telegram channels are equally useful.
- A crisis of trust and an overabundance of information from brands. How to reach the target audience.
- Who are the influencers in the industry and why are there not enough of you among them?
- A strategy for gaining and monetizing media weight.
- How to make a content plan that you will definitely implement?
- How to properly evaluate the result in the context of business tasks and industry?
Tatiana Ivanova - founder and CEO of the creative influencer marketing agency "Helloblogger", President and co-founder of the Association of Bloggers and Agencies (ABA), member of the working group on the law on advertising labeling at the Public Chamber of the Russian Federation.
For whom:
For those who want to be an influencer in the industry or to educate opinion leaders among their employees.
Venue:
Hyatt Regency Moscow Petrovsky Park, Blinkov Hall (Leningradsky Prospekt, 36/33).
Closed master class, only 8 seats. It is paid additionally - 15,000 rubles per person. To book a place, please contact us by phone +7 963 656 19-27.
In the continuation of the MK, all participants will be able to go on a free tour from the project "Moscow through the eyes of an engineer" - "Bolshevik. Tour of the former confectionery factory". Starting at 15:30 from the Hyatt Regency Moscow Petrovsky Park hotel, duration - 3 hours, walking tour.
You can sign up for a master class and a tour by following the link.
12:00 - 16:00 Bus tour "Moscow Bulgakovskaya"
The description of Moscow in Mikhail Bulgakov's novel "The Master and Margarita" is filled with love for the old city. Bulgakov's Moscow, being a full-fledged protagonist of the novel, suffers, worries together with the author about the loss of moral values, laughs at consumer philistinism, admires the beautiful, sincere and unselfish love, so unusually praised by the writer.
You will see:
- the Variety Theater, where the revealing magic session conducted by Woland took place;
- the deli where Koroviev and Behemoth staged a grand pogrom;
- the building of the former Massolit;
- Patriarch 's Ponds;
- Margarita's mansion and the Master's house;
- Pashkov's house – from the roof of this building, Woland viewed the capital;
- the road where the Homeless man tried to catch up with Woland;
- the place of the Master's first meeting with Margarita;
- the garden where Berlioz was attacked;
- Bulgakov's house and a bad entrance.
*The program may be adjusted depending on the transport situation.
Free of charge for MEF2023 participants, the number of seats is limited and distributed according to the first come - first served basis principle.
You can sign up for a tour by following the link.
13:00 - 18:00 Visit to the exhibition-forum "Russia"
On November 4, the exhibition-forum "Russia" opened on the territory of VDNH, where all the achievements of the country in recent years are presented. For event organizers, it is also particularly interesting because you can evaluate the exhibition and interactive solutions at the stands of the regions and partners of the exhibition with a professional eye, as well as learn more about the tourist (and, therefore, MICE-opportunities) of the country. On November 18, we will organize 2 groups accompanied by a guide around the exhibition, so that MEF participants do not have to allocate time to get acquainted with it separately, because at least once everyone should definitely see the exhibition.
The beginning of the tour:
We will start at 13:00 and 15:00 from the Main entrance of VDNH. The duration of the program is 3 hours.
Participation is free, the number of seats is limited, an appointment for a tour with a specific time slot is available at the link.
According to the status on November 13 , all places for the tour at 13:00 are already booked.
13:00 - 16:00 Bolshevik. A tour of the former confectionery factory
"Moscow through the eyes of an engineer" is a tour of the buildings of the former confectionery factory "Bolshevik". History from the origin of production in the XIX century by the Frenchman Adolphe Sioux to the renovation of the factory territory by the British architectural bureau "John McAslan + Partners".
During the tour, you will have the opportunity to go through three factories: the pre-revolutionary factory of the French industrialist Sioux, the Soviet "Bolshevik" and the modern space of the XXI century, while preserving the legacy of the XIX century as much as possible.
On the tour you will see:
- Industrial building with brick vaults;
- Renovated factory complex;
- Modern architecture of the British and Russian architectural bureau, which interacts with the buildings of the XIX century;
- The Museum of Russian Impressionism, as a new architecture on the site of a flour mill.
- About the history of one of the first confectionery factories of the Russian Empire;
- Old recipes and secrets of the factory of your favorite sweet products;
- About the features of industrial architecture and brick style;
- About the grandiose renovation project of industrial buildings designed by British architects "John McAslan + Partners";
- About the philosophy of modern architecture and the arrangement of internal space.
Start at 13:00 from the Hyatt Regency Moscow Petrovsky Park Hotel. The end is at 16:00 at the Museum of Russian Impressionism.
Participation is free. The number of seats is limited, an appointment for a tour with a specific time slot is available at the link.
Event Speakers
- Tatiana KonakovaChief Operating Officer of MICE Excellence, Co-author of MICE Kitchen (Moscow)
- Ruslan YusufovFuturologist, technology popularizer, researcher, Managing Partner of MINDSMITH (Moscow)
- Marina KorolevaNeurophysiologist, psychotherapist, Candidate of Biological Sciences, Candidate of Medical Sciences, leading specialist of the company Neurotrend (Moscow)
- Arkady KiselyovHead of the Ural Congress Bureau Investment Attraction Agency of the Sverdlovsk Region (Yekaterinburg)
- Daria OstrovskayaGeneral manager of R&C Exhibition and Research Center (Moscow)
- Leo
UshakovCoach of creative states, HR partner in digital/IT, facilitator, team coach, conceptual artist (Samara) - Olga
ChervovaHead of the Internal Communications Department
of R-Pharm (Moscow) - Michael
BarkovHR Director of Optimax Dev (Togliatti) - Irina
VolkovaArt Director, trendwatcher, strategist, founder of Trendstorm Game (Moscow) - Yulia ShcherbininaBrand Director of "Be Brand People Advent/Event", executive producer of HR Forum BIG FISH
- Anastasia MuzykaChief Specialist of the Organization of Business trips and events of PJSC TMK (Moscow)
- Olga
GulibinaDirector of MICE Department of "Continent Express" (Moscow) - Farida
AbdrakhimovaGeneral Director of "Be Brand People Advent/Event" (Yekaterinburg) - Irina KarnaukhovaGeneral Director of Demlink Atlas (Moscow)
- Andrey ZinkovetskyGeneral Director of Aeroclub Tour (Moscow)
- Tatiana BaranovaExpert on business-etiquette, protocol and business ethics (Moscow)
- Alexey GalimonDirector of the studio "Diafilm" (Moscow)
- Leonid ZichenkovDeputy General Director of the Arctic Tour Operator "Panarctic Star"
- Dmitry DanilovHead of the development of expedition cruises of the Arctic tour operator "Panarctic Star"
- Kirill OvchukovHead of Sales and Marketing Department of the Arctic Tour Operator "Panarctic Star"
- Yana ZhuvakChief Operating Officer of Marketing Division Agency (Moscow)
- Alyona KolodinaFounder and Head of Russian Hospitality Awards and Global Hospitality Club (Moscow)
- Antonina
ParamonovaExecutive Director of Marketing Division Agency (Moscow) - Ksenia PuchkovaHead of the Administrative Department of the Infrastructure Management Department of "Softline" Group of Companies (Moscow)
- Ekaterina LiseichevaGeneral Director of "Tangerine Fox" (Moscow)
- Julia ZholyaNAOM President, producer of the "Event of the Year" award and the event industry forum "Versatility" (Moscow)
- Anna KorabanovaHead of the Department for Working with Business Events of T1 Holding (Moscow)
- Anna IvanovaDirector of the BTL B2B direction of Rostelecom (Yekaterinburg)
- Elena PonomarevaHR and Organizational Development Director of SKB LAB (Yekaterinburg)
- Alena AvelOperational MICE-Director of Corporate Business "Vipservice"
- Lilia FedorovaManaging Partner of Avantage Project
- Ekaterina GavrilovaHead of the Business Travel Management Service of PJSC "VTB Bank" (Moscow)
- Maria RudakovaManaging Partner of Avantage Project
- Victoria PrilepskayaDirector of Development "Ex Libris" (Moscow)
- Tatiana MosalevaHead of the Department of Business Events Organization Association of Banks of Russia (Moscow)
- Nikita NetskinSales Director F.A.C.C.T.
- Katerina KlokovaHead of Corporate Sales Department of "Krasnaya Polyana Resort"
- Alina KovalevskayaHead of sales of business tourism "Mriya Resort"
- Daria ProkhorovaHead of the Internal Events department "VK"
- Anna SmirnovaExecutive Director of InterComm, Director of Strategic Development of the MediaLine communication Group
- Ali BatukaevEvent Management Manager of "Faberlik" JSC
- Irina
MikhailutinaRegional Sales and Marketing Director of AZIMUT Hotels Moscow - Tatiana KudashkinaDeputy Head of the Department of Development of Managers and Specialists, JSC "Russian Railways"
- Dmitry MigachevThe ideological inspirer of the Alfa Travel Club project, JSC "AlfaStrakhovanie"
- Kirill AgapovHead of Sales Department of Travel Insurance Directorate of JSC "AlfaStrakhovanie"
- Bakhtiyar MedzhidovChief Operating Officer of RBC Pro
- Alexander BartsaevHead of the Protocol Support Department of the Customs Cooperation Department of the Federal Customs Service of Russia
- Bonu MuzafarovaMarketing and Development Director of SYSTEMICE SPACE
- Egor PavlovConsultant in the field of DeFi, Co-founder of L2 software
- Maxim SadovoyCommercial Director of "Radisson Hotel" Ulyanovsk
- Mikhail KoroteevDeputy Dean of the Faculty of Information Technology and Big Data Analysis for Academic work. Specialist in Artificial Intelligence and Machine Learning at the Financial University
- Dmitry OkishevIRONSTAR and ROSA RUN Sports Director , Ultramarathoner
- Julia ParakhinaGeneral Director of "Igora Tour" (Leningrad Region and Karelia)
- Elena SavostyanovaDirector of the Department of Internal and External Communications of "Renaissance Life" IC
- Vera DomashkinaExecutive Director of the agency "TOGETHER! Event group"
- Yulia KuznichenkovaDirector of projects "SBER"
- Igor LutenkoManaging Partner of the project SPORTPOWER.PRO and the SHARMOL group of companies, the Ambassador of the NAOM Club, the "Father" of the Russian event
- Tatiana VampilovaPR Director of "VIPSERVICE" corporate business
- Sergey MakeenkovDeputy General Director of "IRONSTAR"
- Svetlana MeshcheryakovaManaging Partner of the event agency "Bright" (Sverdlovsk region)
- Artem ChernyshovDirector, International Tourism Exhibition "MITT"
- Valeria NalimovaLeading specialist in communications of the meat business of the Rusagro Group of Companies
- Maria TsukanovaRehabilitation coach, yoga therapist, gestalt practitioner, leading trainer of the Sports Weekend project from the Moscow City Sports Department
- Egor DobrogorskyCEO and owner of Communicator Creative Events
- Natalia TroitskayaEvent-Director of "VK"
- Julia GorelikovaDeputy General Director of Kamchatka Travel Group
- Lyudmila BudanovaHead of the group for the organization of events of GC "B1"
- Saadula OmarovDirector of "Ethnotrevel" (Dagestan)
- Maria EfremovaPracticing astrologer-researcher
- Julia CherkovskayaHead of the procurement Department "Russfic" GC "Recordati"
- Igor ChurbakovThe Head of the business trips and events Development program - the Head of the Department, Business trips and events Department, protocol Department, Gazprom Neft PJSC
VENUE
Hyatt Regency Moscow Petrovsky Park was chosen not coincidentally as a venue for the forum. The hotel's conference center is one of the largest in Moscow, while all the halls are located on the same floor, which makes the logistics of the event participants very convenient.
Please note that in 2023, many packages of participants already include accommodation, do not miss the opportunity to stay in one of the best hotels in the capital at a special price.
Please note that in 2023, many packages of participants already include accommodation, do not miss the opportunity to stay in one of the best hotels in the capital at a special price.
The business part and the evening buffet are planned in the spacious Regency Ballroom, and the workshop will be located on the Yashin Bridge, a huge advantage of the halls of which is daylight.
Additional sessions will be held in Chernyshev, Library & Kolchin Halls.
Additional sessions will be held in Chernyshev, Library & Kolchin Halls.
For MEF participants, special prices are provided for accommodation at the Hyatt Regency Moscow Petrovsky Park Hotel for bookings between 16 and 18 of November. To get to know more, please contact us by e-mail team@mice-excellence.ru or call your contact person.
Moscow, Leningradsky Prospekt, 36 bldg. 33
Dynamo metro station
Dynamo metro station
Each of the 298 rooms, including 39 suites, has a spacious desktop with a comfortable armchair and a charging station for appliances, each bathroom has a separate shower and bathtub.
Panoramic windows in the hotel rooms make the spacious rooms even brighter, emphasize their modern interior and make the works of modern Russian artists decorating the rooms even more expressive.
Panoramic windows in the hotel rooms make the spacious rooms even brighter, emphasize their modern interior and make the works of modern Russian artists decorating the rooms even more expressive.
SPECIAL RATES FOR ACCOMMODATION IN STANDARD ROOMS
WITH BREAKFAST FOR MEF PARTICIPANTS:
WITH BREAKFAST FOR MEF PARTICIPANTS:
How to book
8 000 ₽ per day
9 000 ₽ per day
Contact the hotel through the booking department
(tel. +7 495 479 1234, e-mail reservation@hyattpetrovskyparhotel.ru)
and say the code word "MEF 2023"
Promo code: MEF 2023
(tel. +7 495 479 1234, e-mail reservation@hyattpetrovskyparhotel.ru)
and say the code word "MEF 2023"
Promo code: MEF 2023
Single accommodation King SGL
Double accommodation King TWN
• Buffet breakfast;
• complimentary Wi-Fi access throughout the hotel;
• access to the fitness club, including a 24-hour gym, a 25-meter long swimming pool, jacuzzi, recreation areas, saunas, Turkish steam room, shower of impressions.
• complimentary Wi-Fi access throughout the hotel;
• access to the fitness club, including a 24-hour gym, a 25-meter long swimming pool, jacuzzi, recreation areas, saunas, Turkish steam room, shower of impressions.
The price includes:
Cancellation conditions:
Cancellation of the stay is possible without penalty no later than 8 calendar days before the date of arrival.
ALTERNATIVE ACCOMMODATION OPTIONS
The Radisson Blu Belorusskaya Hotel, Moscow has 264 rooms for both business and leisure trips. Each room is equipped with free Wi-Fi and tea/coffee facilities.
Moscow, 26A, 3rd Yamskogo Polya St.
Belorusskaya or Savelovskaya metro station
Belorusskaya or Savelovskaya metro station
SPECIAL RATES FOR ACCOMMODATION IN STANDARD ROOMS WITH BREAKFAST FOR MEF PARTICIPANTS:
How to book
6 500 ₽ per day
7 400 ₽ per day
Contact the hotel through the booking department
(tel. +7 495 660-63-06; tel. +7 495 660-49-00,
e-mail reservations.belorusskaya@radissonblu.com)
and say the code word "MEF 2023"
Promo code: MEF 2023
(tel. +7 495 660-63-06; tel. +7 495 660-49-00,
e-mail reservations.belorusskaya@radissonblu.com)
and say the code word "MEF 2023"
Promo code: MEF 2023
Single accommodation SGL
Double accommodation DBL/ TWN
• Buffet breakfast;
• Wi-Fi access throughout the hotel;
• access to the fitness center 24/7, including a gym and a Finnish sauna;
• access to the 24-hour business center.
• Wi-Fi access throughout the hotel;
• access to the fitness center 24/7, including a gym and a Finnish sauna;
• access to the 24-hour business center.
The price includes:
Cancellation conditions:
Cancellation of the stay is possible without penalties no later than 16.00 on the day of arrival.
The price includes:
Holiday Inn Moscow Sokolniki Hotel offers high standards of guest service and pays special attention to increased comfort and service.
The hotel has 523 spacious rooms ranging from 25 to 78 square meters, from Standard rooms to large two-room family Suites. Most Standard rooms include an extra sofa bed. Each room can be supplemented with a baby cot.
The hotel has 523 spacious rooms ranging from 25 to 78 square meters, from Standard rooms to large two-room family Suites. Most Standard rooms include an extra sofa bed. Each room can be supplemented with a baby cot.
Moscow, Rusakovskaya str., 24
Sokolniki or Krasnoselskaya metro station
Sokolniki or Krasnoselskaya metro station
Regarding booking:
SPECIAL RATES FOR ACCOMMODATION IN STANDARD ROOMS WITH BREAKFAST FOR MEF PARTICIPANTS:
How to book
4 400 ₽ per day
5 000 ₽ per day
1. Select booking dates in the range from November 15 to November 18 on the website www.holidayinnsokolniki.ru
2. In the "Enter promo code" column, specify the code word
«MEF 2023»
3. Choose the desired accommodation option and payment method
2. In the "Enter promo code" column, specify the code word
«MEF 2023»
3. Choose the desired accommodation option and payment method
Single accommodation SGL
Double accommodation DBL/ TWN
• Buffet breakfast;
• Wi-Fi access throughout the hotel;
• access to the fitness center;
• the hotel also provides a coworking area.
• Wi-Fi access throughout the hotel;
• access to the fitness center;
• the hotel also provides a coworking area.
Cancellation conditions:
Cancellation of the stay is possible without penalties no later than 16.00 on the day of arrival.
PARTICIPATION FEE
4 815 ₽
— Access to the business, educational and evening program on November 17 and the program on November 18;
— access to the networking app;
— meals according to the program;
— WI-FI;
— access to session videos after the Forum (in Russian).
— access to the networking app;
— meals according to the program;
— WI-FI;
— access to session videos after the Forum (in Russian).
PROFESSIONAL
MICE-BUYER
MICE-BUYER
Without a commitment to b2b workshop appointments
PROFESSIONAL
MICE-BUYER
MICE-BUYER
1 605 ₽
— Access to the business, educational and evening program on November 17 and the program on November 18;
— access to the networking app and personal account for making appointments with B2B workshop participants;
— meals according to the program;
— WI-FI;
— access to session videos after the Forum (in Russian).
— access to the networking app and personal account for making appointments with B2B workshop participants;
— meals according to the program;
— WI-FI;
— access to session videos after the Forum (in Russian).
FOR CORPORATE Buyers
AND EVENT MANAGEMENT AGENCIES
AND EVENT MANAGEMENT AGENCIES
Please note that this ticket category includes a commitment to appoint and hold at least 8 meetings with MICE-service suppliers within the framework of a B2B workshop
With a commitment to b2b workshop appointments
Профессиональный MICE-заказчик ONLINE Участие
ONLINE
6 500 ₽
— Доступ к трансляции образовательной программы 17 ноября;
— Доступ к личному кабинету для нетворкинга;
— Доступ к видеозаписям сессий форума.
— Доступ к личному кабинету для нетворкинга;
— Доступ к видеозаписям сессий форума.
Для поставщиков услуг, отраслевых ассоциаций, конгресс-бюро и др,
PROFESSIONAL MICE-BUYER
ONLINE-PARTICIPATION
ONLINE-PARTICIPATION
ONLINE
6 500 ₽
— Access to the broadcast of the educational program
on November 17;
— access to the personal account for networking;
— access to session videos after the Forum (in Russian).
on November 17;
— access to the personal account for networking;
— access to session videos after the Forum (in Russian).
FOR SERVICE suppliers, INDUSTRY ASSOCIATIONS, CONGRESS BUREAUS, ETC.
Leave your e-mail
Leave your e-mail
Leave your e-mail
EXPO Participant
Privileges:
- Branded counter on November 17 in the lobby;
- access to the online platform (without appointment system);
- registration of 2 participants;
- meals according to the program;
- WI-FI on November 17;
- access to the business, networking and evening program;
- the opportunity to participate in a welcome meeting on November 16 and Bleisure Day on November 18;
- the opportunity to provide a prize for drawing in the general lottery.
Information support:
- The opportunity of self-posting a publication about participation in the Telegram chat of the Organizer;
- announcement in other social networks of the Organizer (if information is provided at least 2 weeks before the Event);
- the opportunity of participating in review publications;
- placement of the logo on the MEF website in the "Workshop Participants" block;
- inclusion in the MEF Exhibitor database;
- special conditions for participation in future MICE Excellence projects.
- Branded counter on November 17 in the lobby;
- access to the online platform (without appointment system);
- registration of 2 participants;
- meals according to the program;
- WI-FI on November 17;
- access to the business, networking and evening program;
- the opportunity to participate in a welcome meeting on November 16 and Bleisure Day on November 18;
- the opportunity to provide a prize for drawing in the general lottery.
Information support:
- The opportunity of self-posting a publication about participation in the Telegram chat of the Organizer;
- announcement in other social networks of the Organizer (if information is provided at least 2 weeks before the Event);
- the opportunity of participating in review publications;
- placement of the logo on the MEF website in the "Workshop Participants" block;
- inclusion in the MEF Exhibitor database;
- special conditions for participation in future MICE Excellence projects.
from 130 000 ₽
excl. VAT
Privileges:
- Workplace on November 17 in the workshop hall from 14 to 19:00 (slots for 15');
- access to the app and personal account for making appointments with buyers;
- registration of 2 participants;
- meals according to the program;
- WI-FI on November 17;
- access to the business, networking and evening program
on November 17;
- the opportunity to participate in a welcome meeting on November 16 and Bleisure Day on November 18;
- the opportunity to provide a prize for drawing in the general lottery;
- 2 nights of accommodation at the Hyatt Regency Petrovsky Park (double occupancy, BB) – additional charge at a special rate.
Information support:
- The opportunity of self-posting a publication about participation in the Telegram chat of the Organizer;
- announcement in other social networks of the Organizer (if information is provided at least 2 weeks before the Event);
- the opportunity of participating in review publications;
- placement of the logo on the MEF website in the "Workshop Participants" block;
- inclusion in the MEF Exhibitor database;
- special conditions for participation in future MICE Excellence projects.
- Workplace on November 17 in the workshop hall from 14 to 19:00 (slots for 15');
- access to the app and personal account for making appointments with buyers;
- registration of 2 participants;
- meals according to the program;
- WI-FI on November 17;
- access to the business, networking and evening program
on November 17;
- the opportunity to participate in a welcome meeting on November 16 and Bleisure Day on November 18;
- the opportunity to provide a prize for drawing in the general lottery;
- 2 nights of accommodation at the Hyatt Regency Petrovsky Park (double occupancy, BB) – additional charge at a special rate.
Information support:
- The opportunity of self-posting a publication about participation in the Telegram chat of the Organizer;
- announcement in other social networks of the Organizer (if information is provided at least 2 weeks before the Event);
- the opportunity of participating in review publications;
- placement of the logo on the MEF website in the "Workshop Participants" block;
- inclusion in the MEF Exhibitor database;
- special conditions for participation in future MICE Excellence projects.
from 205 975 ₽
excl. VAT
B2B-WORKSHOP PARTICIPANT
Leave your e-mail
Leave your e-mail
- Access to the business, networking and evening program
on November 17;
- access to the online platform for communicating with participants;
- meals according to the program;
- WI-FI on November 17;
- access to session videos after the Forum (in Russian).
on November 17;
- access to the online platform for communicating with participants;
- meals according to the program;
- WI-FI on November 17;
- access to session videos after the Forum (in Russian).
*Please note that professional visitors don't have access to the appointment system and workshop. However, an additional educational program is provided for the duration of the B2B meetings on November 17.
Also, professional visitors from among the service suppliers do not participate in Intraday on November 16, but everyone has the opportunity to join the excursion day on November 18 on general terms.
excl. VAT
from 22 500 ₽
Professional visitor
- Placement of a logo with an active link on the event's website and a description of the company on an online platform;
- announcement in social networks of the Organizer;
- demonstration of a video clip in the workshop hall lasting no more than 2 minutes in rotation (the video must meet the organizer's technical requirements);
- Access to an online platform for interaction with professional visitors for one representative of the company;
- access to session videos after the Forum (in Russian);
- inclusion in the MEF Exhibitor database.
- announcement in social networks of the Organizer;
- demonstration of a video clip in the workshop hall lasting no more than 2 minutes in rotation (the video must meet the organizer's technical requirements);
- Access to an online platform for interaction with professional visitors for one representative of the company;
- access to session videos after the Forum (in Russian);
- inclusion in the MEF Exhibitor database.
excl. VAT
55 000 ₽
ONLINE
Online-exhibitor
Leave your e-mail
Leave your e-mail
Leave your e-mail
— Access to the broadcast of business, networking and evening program;
— access to the personal account for networking;
— access to session videos after the Forum (in Russian).
— access to the personal account for networking;
— access to session videos after the Forum (in Russian).
7 500 ₽
PROFESSIONAL VISITOR
ONLINE-PARTICIPATION
ONLINE-PARTICIPATION
ONLINE
IF YOU HAVE NOT FOUND A SUITABLE FORMAT FOR YOUR PARTICIPATION, THEN contact US to DISCUSS possible OPTIONS
Подать заявку
excl. VAT
OTHER PROJECTS UNDER
THE MICE EXCELLENCE BRAND:
THE MICE EXCELLENCE BRAND:
A spring party for the MICE community, which takes place annually and includes a variety of activities for interesting informal communication of all industry participants.
Fam trips for the MICE-industry all around the world, including both familiarity with the MICE-capabilities of objects, regions and countries and an educational component for the professional development of participants. There are 6-10 trips during the year, in groups of 5 to 15 people.
MICE Excellence Marketing Support provides representative services for MICE-suppliers and destinations, as well as informational and PR support.
«MICE EXCELLENCE» BRAND
MICE Excellence was established in 2021 with the aim of organizing events for MICE professionals and providing platform for interaction of buyers and suppliers.
ORGANISATORS
PARTNERS
Web-platform developer
Registration partner
Human resources partner
Ticket Sales Partner
MEDIA PARTNERS
INDUSTRY PARTNERS
FAQ
We make our events for a discerning audience that works hard and deserves its own premium-level forum. Every year we strive to justify the trust that many partners and Exhibitors have placed in us, starting with the first MEF. We make sure that each participant finds both professional and personal reasons to postpone everything and be with us at the MICE Excellence Forum.
MICE Excellence Forum is something different. That's what people who have visited our events say.
The focus is only on the MICE-segment.
It is both a workshop and an extended educational program.
Paid participation for buyers provides a minimum % no show.
If you are a service supplier and cannot participate as an Exhibitor, then a less expensive Professional Visitor tariff is also available to you (but pay attention to the restrictions applied to this tariff).
The Hosted Buyers program for MICE-buyers from the regions of the Russian Federation is being expanded. In 2023, we will be able to accept up to 50 participants from cities of Russia and the CIS.
The online platform and the MEF app allow users to see all participants, exchange messages and files, communicate, watch the broadcast.
From 2022, a welcome meeting is planned for Exhibitors the day before the forum and Bleisure activity after with a cultural program for all participants.
Afterwards, many practices are integrated and lot's of speakers are invited to other events.
Large-scale PR support: cooperation with industry and federal media.
Interaction with participants does not stop after the forum, the action continues in Telegram chat.
The focus is only on the MICE-segment.
It is both a workshop and an extended educational program.
Paid participation for buyers provides a minimum % no show.
If you are a service supplier and cannot participate as an Exhibitor, then a less expensive Professional Visitor tariff is also available to you (but pay attention to the restrictions applied to this tariff).
The Hosted Buyers program for MICE-buyers from the regions of the Russian Federation is being expanded. In 2023, we will be able to accept up to 50 participants from cities of Russia and the CIS.
The online platform and the MEF app allow users to see all participants, exchange messages and files, communicate, watch the broadcast.
From 2022, a welcome meeting is planned for Exhibitors the day before the forum and Bleisure activity after with a cultural program for all participants.
Afterwards, many practices are integrated and lot's of speakers are invited to other events.
Large-scale PR support: cooperation with industry and federal media.
Interaction with participants does not stop after the forum, the action continues in Telegram chat.
The educational program is the most important part of the forum. A necessary criterion for integration into the program is experience and cases that meet the demands of time and content.
Corporate buyers can become speakers of the forum at the invitation of the organizers if their experience is actual for the agenda of the forum, and if they are ready to adhere to the basic requirements for speakers, the main of which is respect for the audience.
Service suppliers can join the forum as a speaker at the invitation of the organizers if they are partners of the forum or have unique expertise.
Corporate buyers can become speakers of the forum at the invitation of the organizers if their experience is actual for the agenda of the forum, and if they are ready to adhere to the basic requirements for speakers, the main of which is respect for the audience.
Service suppliers can join the forum as a speaker at the invitation of the organizers if they are partners of the forum or have unique expertise.
Participation in the forum for buyers is conditionally paid. 1 605 ₽ is a symbolic amount for a day of useful content, contacts, as well as pleasure. Registration fees of buyers are not a source of income for the organizers, but payment of the fee disciplines and helps to predict the number of participants more accurately.
If you are a MICE-buyer and don't want to schedule meetings with Exhibitors in advance, then you can take a ticket without a commitment to b2b workshop appointments at a price of 4 815 ₽. Which, in any case, is lower than the prime cost of participation in the forum.
If you are a MICE-buyer and don't want to schedule meetings with Exhibitors in advance, then you can take a ticket without a commitment to b2b workshop appointments at a price of 4 815 ₽. Which, in any case, is lower than the prime cost of participation in the forum.
Special registration is not required for a visit to the Expo, participation in a lunch and buffet, admission is free and guaranteed for all MEF participants. For some educational sessions and presentations, you will have to sign up through an online-platform or app. That will be marked in the program. Access to all other activities is free for all forum participants.
Participants of the workshop (service suppliers who have paid for this particular format of participation), as well as professional buyers - corporate buyers and MICE-agencies can enter the territory of the B2B workshop (which will begin on November 17 at 14:00 on Yashin Bridge). If you are a MICE-buyer, then to meet with the B2B Workshop Exhibitors you need, you need to schedule meetings in advance via the online platform.
In 2023, an additional program has been organized for Exhibitors (service suppliers who have booked a place in the Expo or B2B workshop) at the secret venue on November 16 from 16:00 to 19:00.
Participants of the workshop (service suppliers who have paid for this particular format of participation), as well as professional buyers - corporate buyers and MICE-agencies can enter the territory of the B2B workshop (which will begin on November 17 at 14:00 on Yashin Bridge). If you are a MICE-buyer, then to meet with the B2B Workshop Exhibitors you need, you need to schedule meetings in advance via the online platform.
In 2023, an additional program has been organized for Exhibitors (service suppliers who have booked a place in the Expo or B2B workshop) at the secret venue on November 16 from 16:00 to 19:00.
Useful content doesn't happen much – the MEF organizers decided and added another day of the educational program specifically for the forum's Exhibitors on November 16. On this day, we will talk about specifics of the interaction of service suppliers with the MICE-segment: communication with buyers and reputation as a tool for promotion and sales.
In addition, on November 16, an intro meeting for Hosted Buyers will be held in the form of a business game.
On November 17, we will talk about the professions and skills of the future, security in the MICE industry, the efficiency of events, new meanings and new formats of events.
In addition, on November 16, an intro meeting for Hosted Buyers will be held in the form of a business game.
On November 17, we will talk about the professions and skills of the future, security in the MICE industry, the efficiency of events, new meanings and new formats of events.
On the day of the event, an online broadcast of the educational part will be provided, but the meetings within the framework of the Expo and the workshop will be held exclusively in offline format.
This year we have prepared two options for remote participation, both for forum listeners and for service suppliers who cannot attend the forum in person, but do not want to miss the opportunity of productive networking with colleagues.
Please note that for online participation, you also need to purchase the relevant package.
This year we have prepared two options for remote participation, both for forum listeners and for service suppliers who cannot attend the forum in person, but do not want to miss the opportunity of productive networking with colleagues.
Please note that for online participation, you also need to purchase the relevant package.
Yes, forum participants get access to the video recordings of the educational program in the Regency Hall and the Chernyshev Hall. The videos will be posted within a month after the event. If you are not a participant of the forum, then access to the records, unfortunately, is not possible. We would recommend you to purchase an online-participation package in advance, even if you cannot allocate time for the forum on November 17.
The exhibitors of the B2B workshop and the Expo zone are announced on social networks and on the forum website as their participation is confirmed.
Subscribe and follow the announcements.
Registration of professional buyers will open on September 17.
In the Exhibitors section you can see the forum participants who are ready to announce it in advance. Professional MICE-buyers, as well as other forum visitors, can be seen on the online platform and in the application after their registration there.
If you are an exhibitor and you are interested in a list of potential customers, then write to your contact person on the part of the organizers.
Subscribe and follow the announcements.
Registration of professional buyers will open on September 17.
In the Exhibitors section you can see the forum participants who are ready to announce it in advance. Professional MICE-buyers, as well as other forum visitors, can be seen on the online platform and in the application after their registration there.
If you are an exhibitor and you are interested in a list of potential customers, then write to your contact person on the part of the organizers.
Regarding the participation as exhibitors, professional visitors and partners:
Operating Director
TATIANA KONAKOVA
+7 903 203 91 23
Regarding the participation of partners,
speakers:
speakers:
Creative Director
IRINA MIKHALKOVA
+ 7 963 656 19 27
Regarding the participation of professional
MICE-buyers:
MICE-buyers:
Account Manager
IRINA SNEGIREVA
+ 7 925 314 05 44
Contacts