NOVEMBER 17, 2023
Hyatt Regency Petrovsky Park
The main event for business and corporate event organizers
A lot of things are not the same today as they were yesterday. Many tools are no longer relevant, business processes require rethinking, teams need to be rebooted. But something has remained unchanged – this is our professionalism. And when real professionals take up their favourite business with a willingness to change and learn new skills, without giving in to difficulties – the tasks are solved, and the desired results are achieved.

At MEF 2023, we will look at where we stand, will also learn about successful cases of restarting processes and reinventing ourselves; we will identify points of growth together and simply spend time with people looking in the same direction as us and aiming at the stars. After all, at MEF 2023, every participant is a star. Let's shine together, welcome to the All Stars MICE!



MICE Excellence Forum 2023 -MICE Всех Звёзд
MICE Excellence Forum is a landmark annual event for the MICE industry, where participants can spend their time as useful, pleasant and effective as possible. MEF has already won the must-visit status for professional Russian customers of business and corporate events, as well as Russian and international service providers.

MICE Excellence Forum is a platform where market players interested in expanding the MICE business or developing the event potential and business tourism areas of the regions can use numerous marketing opportunities.
КОНЦЕПЦИЯ
IDEAS. INSIGHTS. SOLUTIONS.
THE CONCEPT OF MICE Excellence Forum 2023 - ALL STARS MICE
ALL STARS MICE
ALL STARS MICE
3
Days
50
Speakers
20
Hours of inspiration
600+
9
3
Participants
Months of work of the Expert Council
300+
Hours for business meetings
Event-buyers
100+
MICE-solutions and service suppliers
WHO ARE WE DOING
THE MEF FOR?
FOR MICE-EXPERTS
For leaders of industry associations and independent experts, as well as for everyone who wants to develop in the exciting industry of business and corporate events.
FOR MICE-SUPPLIERS
For hotels, DMCs, transport companies, Agencies, tourism offices and congress bureaus from all over the world, interested in promoting their brand, region and expertise among professional customers.
FOR MICE-BUYERS
Experts and Heads of MICE & Event Agencies, corporate Brand & Event managers, representatives of administrative, HR, PR departments of companies, internal and external communication departments, event producers.
MICE EXCELLENCE FORUM
2023 AGENDA
November 16
Welcome Day of the Forum

16:00 – 19:00 Welcome meeting for Exhibitors
Part 1: Adventure tourism in the Arctic zones for MICE on the example of glamping "Whale Coast" on the Kola Peninsula and Park-Hotel "Neralakh" on the Putorana Plateau
Creating new opportunities for corporate tourism. Experience of Panarctic Star projects.

Speakers:
Leonid Zichenkov - Deputy General Director of the Arctic tour operator "Panarctic Star";
Kirill Ovchukov - Head of Sales and Marketing of the Arctic tour operator Panarctic Star;
Dmitry Danilov - Head of Expedition Cruise Development at Panarctic Star Arctic Tour Operator.

Part 2: How to build an effective marketing strategy of the region to popularize the territory and promote local business of the meeting industry
  • Interaction between regional government and business to create a working MICE ecosystem.
  • Check-list of tools to promote the region as a promising MICE destination.
  • Formation of an industry community as an opportunity for competitors to collaborate to achieve a common goal.
  • Russia's first regional methodology for measuring the effects of business and corporate events.
Speaker:
Arkady Kiselev - Head of the Urals Congress Bureau at the Investment Attraction Agency of the Sverdlovsk Region.

Part 3: There are no useless contacts: effective networking at a business event
  • How to start a conversation and make a first impression?
  • Why small talk is still important?
  • How to create an atmosphere of trust, not to be intrusive and not to be blacklisted by a corporate customer?
  • How to consolidate the relationship for further successful sales?
Speaker:
Tatiana Baranova - an author and presenter of intensives on business etiquette, protocol and business ethics for federal and international companies. Columnist of RBC Pro, host of the program "Good Manners with Tatiana Baranova" on Radio 7 on Seven Hills, regular expert for RIA Novosti, Forbes Woman, Rossiya-Kultura TV channel, Channel 1, Radio Mayak, winner of the National Award in Protocol and Etiquette, certified business coach, TEDx speaker, author of etiquette manual.

Venue: MULTISPACE (BC "Arena", Leningradsky Prospekt, 36/41).
Participation is free of charge. Only for confirmed participants of b2b-workshop and participants of MEF2023 expo zone. Pre-registration at the link.

17:00 – 20:00 Welcome meeting for Regional Hosted Buyers
The meeting will be held in the format of a business game "TRENDSTORM GAME". This is a creative technique
of the future that helps:
- to improve your product or come up with a new one;
- to generate unique content;
- to look into the future;
- to formulate a strategy;
- to look at cases from a different, unexpected perspective;
- to reveal the creative potential of each participant of the game.


Venue: Hotel Continental (22, Tverskaya St.).
Participation is free for confirmed Hosted Buyers. You can apply for the Hosted Buyers program at the following link.

November 17
Main day of the Forum for all registered participants.

Kindly note, due to current situation out MEF educational activities are held in Russian. However, do let us know if we could help you with interpreter for the event to make your MEF experience more comfortable.

09:00 Opening of registration, welcome coffee
09:00 - 10:00 Breakfast with sparkling wine
09:00 - 19:00 Expo zone working hours
10:00 – 19:00 Educational Programme
14:00 - 19:00 B2B - workshop. Table layout
19:00 - 22:00 Evening Reception
С 09:00 Registration, opening of the Expo zone

09:00 - 10:00 Breakfast with champagne for the earliest birds

10:00 - 10:15 Opening of the Forum

10:15 – 10:30 Research of the Russian corporate events market
In 2023, the MICE Excellence and R&C teams are conducting the first large-scale study of the Russian MICE industry in order to determine the volume and structure of the corporate events market in the Russian Federation. The results of the study were the first to be heard by the participants of the MICE Excellence Forum.

Speakers:
Daria Ostrovskaya - General Director of the R&C Exhibition and Research Center;
Irina Mikhalkova - Creative Director of MICE Excellence.

For whom:
For all industry participants.

Broadcast and video recording are provided.

10:30 - 12:00 The expert panel "Frank conversation" about the current situation in the MICE industry. Purchases through the eyes of the agency. Agency through the eyes of the client.
Dialogue between the largest MICE agencies and corporate customers on topics that are not usually discussed out loud:
  • KPIs of procurement departments and tandem procurement – internal customer of the event.
  • What are purchases buying? And what do agencies sell?
  • The cost structure and profitability of the agency, as well as why there can't be a 2% commission and free services.
  • MICE agency or payment agency?
  • The value of the agency in the new reality: what customers are willing to pay for and what they are not; risk management and new opportunities.

Moderator:
Tatiana Konakova - Operating Director of MICE Excellence, co-author of MICE Kitchen.

Speakers:
Andrey Zinkovetsky - General Director of Aeroclub Tour;
Olga Kulibina - Director of MICE Department of "Continent Express";
Alyona Avel - Operational MICE-Director of corporate business "VIP service";
Natalia Troitskaya - event Director of "VK";
Lyudmila Budanova - Head of the event management group of the Group of companies "B1";
Yulia Cherkovskaya - Head of the Procurement Department "Russfic" of the "Recordati" Group of Companies.

For whom:
For all industry participants.

Broadcast and video recording are provided.

12:00 - 12:10 Content services as an element of self-development

Speaker:
Bakhtiyar Medzhidov - Chief Operating Officer of RBC Pro

For whom:
For all industry participants, but especially useful for company managers and HR professionals.

What qualities of the future are we developing:
A (Attention and concentration management) + L (Learning ability).

Broadcast and video recording are provided.

12:10 -13:00 Professions and people of the future
How will we interact with each other, create and work? What competencies do you need to acquire today in order to be in demand tomorrow? And what role will cross-cultural communication and the development of soft skills play in the success of a person of the future?
  • The picture of changes in the world against the background of technological, social and economic trends.
  • Transformation of processes, companies and entire industries under the influence of technology.
  • Obsolete skills and professions of the future. New career paths.
Speaker:
Ruslan Yusufov - futurist, technology popularizer, researcher, managing Partner of "MINDSMITH".

For whom:
For all industry participants.

What qualities of the future are we developing:
D (digital literacy) + E (eco-friendly thinking).

Broadcast and video recording are provided.

13:00 - 14:00 Lunch for all participants

14:00 - 19:00 B2B workshop
Individual business meetings in the speed-dating format for suppliers and buyers of MICE services.

19:00 - 22:00 Evening Reception for all MEF2023 participants
November 18
Incentive Forum Day

12:00 – 15:00 Be an opinion leader. How does a personal brand and effective work with personal social networks help an event organizer to grow and develop a business
  • How to choose the right platform for communication with the audience. Not all telegram channels are equally useful.
  • A crisis of trust and an overabundance of information from brands. How to reach the target audience.
  • Who are the influencers in the industry and why are there not enough of you among them?
  • A strategy for gaining and monetizing media weight.
  • How to make a content plan that you will definitely implement?
  • How to properly evaluate the result in the context of business tasks and industry?
Speaker:
Tatiana Ivanova - founder and CEO of the creative influencer marketing agency "Helloblogger", President and co-founder of the Association of Bloggers and Agencies (ABA), member of the working group on the law on advertising labeling at the Public Chamber of the Russian Federation.

For whom:
For those who want to be an influencer in the industry or to educate opinion leaders among their employees.

Venue:
Hyatt Regency Moscow Petrovsky Park, Blinkov Hall (Leningradsky Prospekt, 36/33).

Closed master class, only 8 seats. It is paid additionally - 15,000 rubles per person. To book a place, please contact us by phone +7 963 656 19-27.

In the continuation of the MK, all participants will be able to go on a free tour from the project "Moscow through the eyes of an engineer" - "Bolshevik. Tour of the former confectionery factory". Starting at 15:30 from the Hyatt Regency Moscow Petrovsky Park hotel, duration - 3 hours, walking tour.

You can sign up for a master class and a tour by following the link.

12:00 - 16:00 Bus tour "Moscow Bulgakovskaya"
The description of Moscow in Mikhail Bulgakov's novel "The Master and Margarita" is filled with love for the old city. Bulgakov's Moscow, being a full-fledged protagonist of the novel, suffers, worries together with the author about the loss of moral values, laughs at consumer philistinism, admires the beautiful, sincere and unselfish love, so unusually praised by the writer.

You will see:
  • the Variety Theater, where the revealing magic session conducted by Woland took place;
  • the deli where Koroviev and Behemoth staged a grand pogrom;
  • the building of the former Massolit;
  • Patriarch 's Ponds;
  • Margarita's mansion and the Master's house;
  • Pashkov's house – from the roof of this building, Woland viewed the capital;
  • the road where the Homeless man tried to catch up with Woland;
  • the place of the Master's first meeting with Margarita;
  • the garden where Berlioz was attacked;
  • Bulgakov's house and a bad entrance.
The tour starts at 12:00 from the Hyatt Regency Moscow Petrovsky Park Hotel. Return between 15:00 – 16:00 to the Hyatt Regency Moscow Petrovsky Park Hotel.
*The program may be adjusted depending on the transport situation.

Free of charge for MEF2023 participants, the number of seats is limited and distributed according to the first come - first served basis principle.
You can sign up for a tour by following the link.

13:00 - 18:00 Visit to the exhibition-forum "Russia"
On November 4, the exhibition-forum "Russia" opened on the territory of VDNH, where all the achievements of the country in recent years are presented. For event organizers, it is also particularly interesting because you can evaluate the exhibition and interactive solutions at the stands of the regions and partners of the exhibition with a professional eye, as well as learn more about the tourist (and, therefore, MICE-opportunities) of the country. On November 18, we will organize 2 groups accompanied by a guide around the exhibition, so that MEF participants do not have to allocate time to get acquainted with it separately, because at least once everyone should definitely see the exhibition.

The beginning of the tour:
We will start at 13:00 and 15:00 from the Main entrance of VDNH. The duration of the program is 3 hours.

Participation is free, the number of seats is limited, an appointment for a tour with a specific time slot is available at the link.
According to the status on November 13 , all places for the tour at 13:00 are already booked.

13:00 - 16:00 Bolshevik. A tour of the former confectionery factory
"Moscow through the eyes of an engineer" is a tour of the buildings of the former confectionery factory "Bolshevik". History from the origin of production in the XIX century by the Frenchman Adolphe Sioux to the renovation of the factory territory by the British architectural bureau "John McAslan + Partners".

During the tour, you will have the opportunity to go through three factories: the pre-revolutionary factory of the French industrialist Sioux, the Soviet "Bolshevik" and the modern space of the XXI century, while preserving the legacy of the XIX century as much as possible.

On the tour you will see:
  • Industrial building with brick vaults;
  • Renovated factory complex;
  • Modern architecture of the British and Russian architectural bureau, which interacts with the buildings of the XIX century;
  • The Museum of Russian Impressionism, as a new architecture on the site of a flour mill.
On the tour you will learn:
  • About the history of one of the first confectionery factories of the Russian Empire;
  • Old recipes and secrets of the factory of your favorite sweet products;
  • About the features of industrial architecture and brick style;
  • About the grandiose renovation project of industrial buildings designed by British architects "John McAslan + Partners";
  • About the philosophy of modern architecture and the arrangement of internal space.
The beginning of the tour:
Start at 13:00 from the Hyatt Regency Moscow Petrovsky Park Hotel. The end is at 16:00 at the Museum of Russian Impressionism.

Participation is free. The number of seats is limited, an appointment for a tour with a specific time slot is available at the link.
Event Speakers
  • Tatiana Konakova
    Chief Operating Officer of MICE Excellence, Co-author of MICE Kitchen (Moscow)
  • Ruslan Yusufov
    Futurologist, technology popularizer, researcher, Managing Partner of MINDSMITH (Moscow)
  • Marina Koroleva
    Neurophysiologist, psychotherapist, Candidate of Biological Sciences, Candidate of Medical Sciences, leading specialist of the company Neurotrend (Moscow)

  • Arkady Kiselyov
    Head of the Ural Congress Bureau Investment Attraction Agency of the Sverdlovsk Region (Yekaterinburg)
  • Daria Ostrovskaya
    General manager of R&C Exhibition and Research Center (Moscow)
  • Leo
    Ushakov
    Coach of creative states, HR partner in digital/IT, facilitator, team coach, conceptual artist (Samara)
  • Olga
    Chervova
    Head of the Internal Communications Department
    of R-Pharm (Moscow)
  • Michael
    Barkov
    HR Director of Optimax Dev (Togliatti)
  • Irina
    Volkova
    Art Director, trendwatcher, strategist, founder of Trendstorm Game (Moscow)
  • Yulia Shcherbinina
    Brand Director of "Be Brand People Advent/Event", executive producer of HR Forum BIG FISH
  • Anastasia Muzyka
    Chief Specialist of the Organization of Business trips and events of PJSC TMK (Moscow)
  • Olga
    Gulibina
    Director of MICE Department of "Continent Express" (Moscow)
  • Farida
    Abdrakhimova
    General Director of "Be Brand People Advent/Event" (Yekaterinburg)
  • Irina Karnaukhova
    General Director of Demlink Atlas (Moscow)
  • Andrey Zinkovetsky
    General Director of Aeroclub Tour (Moscow)
  • Tatiana Baranova
    Expert on business-etiquette, protocol and business ethics (Moscow)
  • Alexey Galimon
    Director of the studio "Diafilm" (Moscow)
  • Leonid Zichenkov
    Deputy General Director of the Arctic Tour Operator "Panarctic Star"
  • Dmitry Danilov
    Head of the development of expedition cruises of the Arctic tour operator "Panarctic Star"
  • Kirill Ovchukov
    Head of Sales and Marketing Department of the Arctic Tour Operator "Panarctic Star"
  • Yana Zhuvak
    Chief Operating Officer of Marketing Division Agency (Moscow)
  • Alyona Kolodina
    Founder and Head of Russian Hospitality Awards and Global Hospitality Club (Moscow)
  • Antonina
    Paramonova
    Executive Director of Marketing Division Agency (Moscow)
  • Ksenia Puchkova
    Head of the Administrative Department of the Infrastructure Management Department of "Softline" Group of Companies (Moscow)
  • Ekaterina Liseicheva
    General Director of "Tangerine Fox" (Moscow)
  • Julia Zholya
    NAOM President, producer of the "Event of the Year" award and the event industry forum "Versatility" (Moscow)
  • Anna Korabanova
    Head of the Department for Working with Business Events of T1 Holding (Moscow)
  • Anna Ivanova
    Director of the BTL B2B direction of Rostelecom (Yekaterinburg)
  • Elena Ponomareva
    HR and Organizational Development Director of SKB LAB (Yekaterinburg)
  • Alena Avel
    Operational MICE-Director of Corporate Business "Vipservice"
  • Lilia Fedorova
    Managing Partner of Avantage Project
  • Ekaterina Gavrilova
    Head of the Business Travel Management Service of PJSC "VTB Bank" (Moscow)
  • Maria Rudakova
    Managing Partner of Avantage Project
  • Victoria Prilepskaya
    Director of Development "Ex Libris" (Moscow)
  • Tatiana Mosaleva
    Head of the Department of Business Events Organization Association of Banks of Russia (Moscow)
  • Nikita Netskin
    Sales Director F.A.C.C.T.
  • Katerina Klokova
    Head of Corporate Sales Department of "Krasnaya Polyana Resort"
  • Alina Kovalevskaya
    Head of sales of business tourism "Mriya Resort"
  • Daria Prokhorova
    Head of the Internal Events department "VK"
  • Anna Smirnova
    Executive Director of InterComm, Director of Strategic Development of the MediaLine communication Group
  • Ali Batukaev
    Event Management Manager of "Faberlik" JSC
  • Irina
    Mikhailutina
    Regional Sales and Marketing Director of AZIMUT Hotels Moscow
  • Tatiana Kudashkina
    Deputy Head of the Department of Development of Managers and Specialists, JSC "Russian Railways"
  • Dmitry Migachev
    The ideological inspirer of the Alfa Travel Club project, JSC "AlfaStrakhovanie"
  • Kirill Agapov
    Head of Sales Department of Travel Insurance Directorate of JSC "AlfaStrakhovanie"
  • Bakhtiyar Medzhidov
    Chief Operating Officer of RBC Pro
  • Alexander Bartsaev
    Head of the Protocol Support Department of the Customs Cooperation Department of the Federal Customs Service of Russia
  • Bonu Muzafarova
    Marketing and Development Director of SYSTEMICE SPACE
  • Egor Pavlov
    Consultant in the field of DeFi, Co-founder of L2 software
  • Maxim Sadovoy
    Commercial Director of "Radisson Hotel" Ulyanovsk
  • Mikhail Koroteev
    Deputy Dean of the Faculty of Information Technology and Big Data Analysis for Academic work. Specialist in Artificial Intelligence and Machine Learning at the Financial University
  • Dmitry Okishev
    IRONSTAR and ROSA RUN Sports Director , Ultramarathoner
  • Julia Parakhina
    General Director of "Igora Tour" (Leningrad Region and Karelia)
  • Elena Savostyanova
    Director of the Department of Internal and External Communications of "Renaissance Life" IC
  • Vera Domashkina
    Executive Director of the agency "TOGETHER! Event group"
  • Yulia Kuznichenkova
    Director of projects "SBER"
  • Igor Lutenko
    Managing Partner of the project SPORTPOWER.PRO and the SHARMOL group of companies, the Ambassador of the NAOM Club, the "Father" of the Russian event
  • Tatiana Vampilova
    PR Director of "VIPSERVICE" corporate business
  • Sergey Makeenkov
    Deputy General Director of "IRONSTAR"
  • Svetlana Meshcheryakova
    Managing Partner of the event agency "Bright" (Sverdlovsk region)
  • Artem Chernyshov
    Director, International Tourism Exhibition "MITT"
  • Valeria Nalimova
    Leading specialist in communications of the meat business of the Rusagro Group of Companies
  • Maria Tsukanova
    Rehabilitation coach, yoga therapist, gestalt practitioner, leading trainer of the Sports Weekend project from the Moscow City Sports Department
  • Egor Dobrogorsky
    CEO and owner of Communicator Creative Events
  • Natalia Troitskaya
    Event-Director of "VK"
  • Julia Gorelikova
    Deputy General Director of Kamchatka Travel Group
  • Lyudmila Budanova
    Head of the group for the organization of events of GC "B1"
  • Saadula Omarov
    Director of "Ethnotrevel" (Dagestan)
  • Maria Efremova
    Practicing astrologer-researcher
  • Julia Cherkovskaya
    Head of the procurement Department "Russfic" GC "Recordati"
  • Igor Churbakov
    The Head of the business trips and events Development program - the Head of the Department, Business trips and events Department, protocol Department, Gazprom Neft PJSC
VENUE
Hyatt Regency Moscow Petrovsky Park was chosen not coincidentally as a venue for the forum. The hotel's conference center is one of the largest in Moscow, while all the halls are located on the same floor, which makes the logistics of the event participants very convenient.

Please note that in 2023, many packages of participants already include accommodation, do not miss the opportunity to stay in one of the best hotels in the capital at a special price.
The business part and the evening buffet are planned in the spacious Regency Ballroom, and the workshop will be located on the Yashin Bridge, a huge advantage of the halls of which is daylight.

Additional sessions will be held in Chernyshev, Library & Kolchin Halls.
For MEF participants, special prices are provided for accommodation at the Hyatt Regency Moscow Petrovsky Park Hotel for bookings between 16 and 18 of November. To get to know more, please contact us by e-mail team@mice-excellence.ru or call your contact person.
Moscow, Leningradsky Prospekt, 36 bldg. 33
Dynamo metro station
Each of the 298 rooms, including 39 suites, has a spacious desktop with a comfortable armchair and a charging station for appliances, each bathroom has a separate shower and bathtub.

Panoramic windows in the hotel rooms make the spacious rooms even brighter, emphasize their modern interior and make the works of modern Russian artists decorating the rooms even more expressive.
SPECIAL RATES FOR ACCOMMODATION IN STANDARD ROOMS
WITH BREAKFAST FOR MEF PARTICIPANTS:
How to book
8 000 ₽ per day
9 000 ₽ per day
Contact the hotel through the booking department
(tel. +7 495 479 1234, e-mail reservation@hyattpetrovskyparhotel.ru)
and say the code word "MEF 2023"

Promo code: MEF 2023
Single accommodation King SGL
Double accommodation King TWN
• Buffet breakfast;
• complimentary Wi-Fi access throughout the hotel;
• access to the fitness club, including a 24-hour gym, a 25-meter long swimming pool, jacuzzi, recreation areas, saunas, Turkish steam room, shower of impressions.
The price includes:
Cancellation conditions:
Cancellation of the stay is possible without penalty no later than 8 calendar days before the date of arrival.
ALTERNATIVE ACCOMMODATION OPTIONS
The Radisson Blu Belorusskaya Hotel, Moscow has 264 rooms for both business and leisure trips. Each room is equipped with free Wi-Fi and tea/coffee facilities.
Moscow, 26A, 3rd Yamskogo Polya St.
Belorusskaya or Savelovskaya metro station
SPECIAL RATES FOR ACCOMMODATION IN STANDARD ROOMS WITH BREAKFAST FOR MEF PARTICIPANTS:
How to book
6 500 ₽ per day
7 400 ₽ per day
Contact the hotel through the booking department
(tel. +7 495 660-63-06; tel. +7 495 660-49-00,
e-mail reservations.belorusskaya@radissonblu.com)
and say the code word "MEF 2023"

Promo code: MEF 2023
Single accommodation SGL
Double accommodation DBL/ TWN
• Buffet breakfast;
• Wi-Fi access throughout the hotel;
• access to the fitness center 24/7, including a gym and a Finnish sauna;
• access to the 24-hour business center.
The price includes:
Cancellation conditions:
Cancellation of the stay is possible without penalties no later than 16.00 on the day of arrival.
The price includes:
Holiday Inn Moscow Sokolniki Hotel offers high standards of guest service and pays special attention to increased comfort and service.

The hotel has 523 spacious rooms ranging from 25 to 78 square meters, from Standard rooms to large two-room family Suites. Most Standard rooms include an extra sofa bed. Each room can be supplemented with a baby cot.
Moscow, Rusakovskaya str., 24
Sokolniki or Krasnoselskaya metro station
Regarding booking:
SPECIAL RATES FOR ACCOMMODATION IN STANDARD ROOMS WITH BREAKFAST FOR MEF PARTICIPANTS:
How to book
4 400 ₽ per day
5 000 ₽ per day
1. Select booking dates in the range from November 15 to November 18 on the website www.holidayinnsokolniki.ru
2. In the "Enter promo code" column, specify the code word
«MEF 2023»
3. Choose the desired accommodation option and payment method
Single accommodation SGL
Double accommodation DBL/ TWN
• Buffet breakfast;
• Wi-Fi access throughout the hotel;
• access to the fitness center;
• the hotel also provides a coworking area.
Cancellation conditions:
Cancellation of the stay is possible without penalties no later than 16.00 on the day of arrival.
PARTICIPATION FEE
4 815 ₽
— Access to the business, educational and evening program on November 17 and the program on November 18;
— access to the networking app;
— meals according to the program;
— WI-FI;
— access to session videos after the Forum (in Russian).
PROFESSIONAL
MICE-BUYER
Without a commitment to b2b workshop appointments
PROFESSIONAL
MICE-BUYER
1 605 ₽
— Access to the business, educational and evening program on November 17 and the program on November 18;
— access to the networking app and personal account for making appointments with B2B workshop participants;
— meals according to the program;
— WI-FI;
— access to session videos after the Forum (in Russian).
FOR CORPORATE Buyers
AND EVENT MANAGEMENT AGENCIES
Please note that this ticket category includes a commitment to appoint and hold at least 8 meetings with MICE-service suppliers within the framework of a B2B workshop
With a commitment to b2b workshop appointments
Профессиональный MICE-заказчик ONLINE Участие
ONLINE
6 500 ₽
— Доступ к трансляции образовательной программы 17 ноября;
— Доступ к личному кабинету для нетворкинга;
— Доступ к видеозаписям сессий форума.

Для поставщиков услуг, отраслевых ассоциаций, конгресс-бюро и др,
PROFESSIONAL MICE-BUYER
ONLINE-PARTICIPATION
ONLINE
6 500 ₽
— Access to the broadcast of the educational program
on November 17;
— access to the personal account for networking;
— access to session videos after the Forum (in Russian).

FOR SERVICE suppliers, INDUSTRY ASSOCIATIONS, CONGRESS BUREAUS, ETC.
EXPO Participant
Privileges:
- Branded counter on November 17 in the lobby;
- access to the online platform (without appointment system);
- registration of 2 participants;
- meals according to the program;
- WI-FI on November 17;
- access to the business, networking and evening program;
- the opportunity to participate in a welcome meeting on November 16 and Bleisure Day on November 18;
- the opportunity to provide a prize for drawing in the general lottery.

Information support:
- The opportunity of self-posting a publication about participation in the Telegram chat of the Organizer;
- announcement in other social networks of the Organizer (if information is provided at least 2 weeks before the Event);
- the opportunity of participating in review publications;
- placement of the logo on the MEF website in the "Workshop Participants" block;
- inclusion in the MEF Exhibitor database;
- special conditions for participation in future MICE Excellence projects.
from 130 000 ₽
excl. VAT
Privileges:
- Workplace on November 17 in the workshop hall from 14 to 19:00 (slots for 15');
- access to the app and personal account for making appointments with buyers;
- registration of 2 participants;
- meals according to the program;
- WI-FI on November 17;
- access to the business, networking and evening program
on November 17;
- the opportunity to participate in a welcome meeting on November 16 and Bleisure Day on November 18;
- the opportunity to provide a prize for drawing in the general lottery;
- 2 nights of accommodation at the Hyatt Regency Petrovsky Park (double occupancy, BB) – additional charge at a special rate.

Information support:
- The opportunity of self-posting a publication about participation in the Telegram chat of the Organizer;
- announcement in other social networks of the Organizer (if information is provided at least 2 weeks before the Event);
- the opportunity of participating in review publications;
- placement of the logo on the MEF website in the "Workshop Participants" block;
- inclusion in the MEF Exhibitor database;
- special conditions for participation in future MICE Excellence projects.
from 205 975 ₽
excl. VAT
B2B-WORKSHOP PARTICIPANT
- Access to the business, networking and evening program
on November 17;
- access to the online platform for communicating with participants;
- meals according to the program;
- WI-FI on November 17;
- access to session videos after the Forum (in Russian).


*Please note that professional visitors don't have access to the appointment system and workshop. However, an additional educational program is provided for the duration of the B2B meetings on November 17.
Also, professional visitors from among the service suppliers do not participate in Intraday on November 16, but everyone has the opportunity to join the excursion day on November 18 on general terms.
excl. VAT
from 22 500 ₽
Professional visitor
- Placement of a logo with an active link on the event's website and a description of the company on an online platform;
- announcement in social networks of the Organizer;
- demonstration of a video clip in the workshop hall lasting no more than 2 minutes in rotation (the video must meet the organizer's technical requirements);
- Access to an online platform for interaction with professional visitors for one representative of the company;
- access to session videos after the Forum (in Russian);
- inclusion in the MEF Exhibitor database.
excl. VAT
55 000 ₽
ONLINE
Online-exhibitor
— Access to the broadcast of business, networking and evening program;
— access to the personal account for networking;
— access to session videos after the Forum (in Russian).
7 500 ₽

PROFESSIONAL VISITOR
ONLINE-PARTICIPATION
ONLINE
IF YOU HAVE NOT FOUND A SUITABLE FORMAT FOR YOUR PARTICIPATION, THEN contact US to DISCUSS possible OPTIONS
Подать заявку
excl. VAT
OTHER PROJECTS UNDER
THE MICE EXCELLENCE BRAND:
A spring party for the MICE community, which takes place annually and includes a variety of activities for interesting informal communication of all industry participants.
Fam trips for the MICE-industry all around the world, including both familiarity with the MICE-capabilities of objects, regions and countries and an educational component for the professional development of participants. There are 6-10 trips during the year, in groups of 5 to 15 people.
MICE Excellence Marketing Support provides representative services for MICE-suppliers and destinations, as well as informational and PR support.
«MICE EXCELLENCE» BRAND
MICE Excellence was established in 2021 with the aim of organizing events for MICE professionals and providing platform for interaction of buyers and suppliers.
ORGANISATORS
PARTNERS
Web-platform developer
Registration partner
Human resources partner
Ticket Sales Partner
MEDIA PARTNERS
INDUSTRY PARTNERS
FAQ
Regarding the participation as exhibitors, professional visitors and partners:
Operating Director
TATIANA KONAKOVA
+7 903 203 91 23
Regarding the participation of partners,
speakers:
Creative Director
IRINA MIKHALKOVA
+ 7 963 656 19 27
Regarding the participation of professional
MICE-buyers:
Account Manager
IRINA SNEGIREVA
+ 7 925 314 05 44
Contacts