2021
2021
A beautiful occasion for those who organize business and corporate events
November 19, 2021
Hyatt Regency
Moscow Petrovsky Park
2021
NEW IDEAS
MEF is a new platform for MICE industry participants. Business and corporate event planners, service and solutions' providers, industry suppliers will get together to network, share experience, exchange business cards and enjoy a high-class event staged for them by MEF organizers and partners.
We believe that MICE Excellence Forum will help restore connections lost during the pandemic. It is also surely aimed to inspire it's participants. Above that, the event is to give a boost to the quality of service in Russian regions by acquainting domestic service providers with the representatives of international and federal companies, leading national and foreign practices.
NEW PEOPLE

NEW POSSIBILITIES
months of weekly online and offline events for industry professionals
3
hours of business meetings
9
hours of inspiring educational programme
5
MICE service providers
100+
participants
400
WHO IS INVITED TO MEF?
For MICE buyers
MICE & Event agencies, corporate Brand & Event managers, event producers are welcome to take part in the event.
How to participate as a professional MICE-buyer?
Note: In case you don't have an opportunity to pay the registration fee, but the event is necessary for you to solve the MICE customer's business problems, please contact us and we will come up with an individual solution.
Submit an application filling in the form
Kindly wait for a confirmation
1
2
For MICE service and solutions providers
Service and solutions providers from all over the world interested in promoting their brand and expertise among professional MICE audience are invited to join in.
What are the options?
Expo Participant
B2B workshop Participant
1
2
For MICE experts
MICE experts, leaders of industry associations, as well as for everyone who aims at enhancing their career in the exciting industry of business and corporate events can take part in as:
3
MEF Partner
01
02
03
Forum visitor
1
ДЛЯ КОГО МЫ ДЕЛАЕМ ?
2
Online participant
3
Pay a registration fee
Event PROGRAM
Event PROGRAM
November 19
08.00 am
Registration starts (Fresh coffee will be served throughout the day)
9.00 am - 10.00 am
A warm up for early birds (something different from morning exercise)
Regency Ballroom Foyer
10.00 am
Forum opening ceremony
Regency Ballroom
10.00 am - 2.00 pm
Inspiring program 4 QUARTERS
Regency Ballroom
10.00 am - 7.00 pm
Expo and a lot of activities for your amusement
Foyer
3.00 pm - 7.00 pm
B2B workshop: business meetings of MICE suppliers and buyers
Yashin Bridge
3.00 pm - 7.00 pm
Panel discussions (in Russian language)
Chernyshev Hall
7.00 pm - 11.00 pm
Buffet reception and party!
Regency Ballroom
4 speakers in 4 hours will help you to look at the topic of communication and interaction with people in a professional environment from different angles. And the creativity wouldn't be left out.
Throughout the day, there will be stands of MICE service providers in the lobby, which you can approach at any convenient time to have a cup of coffee and discuss some future amazing projects.
Business meetings with service and solutions providers according to a pre-scheduled timetable. Appointment system is available since November 1st via a web platform and an application.
10.15 am – 1 pm
Practical workshops (in Russian Language)
Chernyshev Hall
How does the multi-faceted "I" affects decision-making and productivity?
11.15 am – 12.00 pm
How does creative and collaborative approach help to sail through crisis?
12.30 am – 1.15 pm
Conflict management in creative teams
2.00 pm – 3.00 pm
Delicious lunch
10.15 am – 11.00 am
Sustainable MICE: ideas, implementation, best practices
4.15 pm – 5 pm
Best practices of regional promotion for corporate clients?
5.15 pm – 7 pm
Covid changes in MICE Procurement for Corporate buyers
3.00 pm – 4.00 pm
Refreshed and strengthened, the participants will see a performance depicting emotions that we all experience when organizing an event. Then everyone can enjoy their Friday to the tunes of DJ ALEX and cover band NEBAYAN. Drinks and snacks will be available till 11.00 pm. And of course, there will be a lottery.
Ground Floor of the Hyatt Regency Congress Centre
1.15 pm – 2.00 pm
Setting and achieving goals in this uncertain and riski world
Public talk is a new global marketing trend
11.15 am – 12.00 pm
Learn to organize Covid – free events (by National Union of Event Organizers)
10.15 am – 11.00 am
Speakers:
1) Alena Lisetskaya, Streamfest Executive Director

2) Ivan Poliakov, Business Development Director GOOD creative group, Smart Catering, Style Project, Co-founder of «Digital Exhibition Centre », Head of NAOM GR-department

3) Tatiana Tuyusheva, Deputy Executive Director, BE Brand Advent
4) Olga Kassian, Managing Parnter SmartMotion
12.12 am – 1.00 pm
Technical perfection of events
Speaker:
Artem Datsenko, Structura Agency
Foyer and Yashin Bridge
Speaker: Vita Saar, Head of Sustainable Committee of Russian Tourism Union

Irina Melnikova, General Director of Ambassador Hotel, Kaluga

Tatiana Yakovleva, Founder&CEO Be Bright Event

Ekaterina Bespyatykh, PR Director, Faberlic

Vasily Frolov
, Head of B2B-department, 99recycle
Speakers:
Arkadiy Kiseleve, Head of Meet in Ural Congress Bureau

Elizaveta Panfilova, publisher, journalist, MEF PR Partner

Tatiana Anisimova, Head of exhibition and congresses department, VDNH

Sergey Ryzhov, General Director, MICE Market
Speakers:
Gayane Kocharyan, Head of Procurement, MTS

Ekaterina Darvin, Head of Events Department, Boehringer Ingelheim

Olga Kanenkova, President of Procurement Management Association

Tatiana Parakhina, Head of Business Travel Department, Otkritiye Bank

Yulia Zhoglo, Head of business travel and MICE Department, MegaFon
Speakers:
Irina Mitrofanova, Director, RBC Events
Elizaveta Panfilova, publisher, journalist, MEF PR-партнер
Living in the era of attention economy. How do we find approach to partners and clients? Do we understand people around us? Do people living in Russia's different regions trust each other?
Alexey Belianin, PhD in Economics, Senior Researcher at the HSE International Laboratory for Experimental and Behavioral Economics, President of the Society for the Advancement of Behavioral Economics (SABE)
Creative collaborations help brands fight against pandemic. Are collaborations always on a win-win side? Why cant's we substitute collaborative partnership with traditional marketing tools ? Collaboration is a form of effective communication. Collaborative failure and success stories. Marketing instruments for small and medium companies.
Anton Melnikov, emg Partner and Creative Director
Why do conflicts come up? How do we build effective communications in creative teams?
Finding the best solutions and making united decisions in situations with no objective criteria.
Kseniya Yagur, expert in crisis management, psychologist
Do we need to think of goals while living in a BANI- world? Finding your own motivations. Winner's psychology. Does physical activity help our productivity? Being a leader to inspire others.
Sergey Kofanov, Russia's champion in mountaineering who has climbed Mount Everest twice
12.00 am – 12.30 pm
Coffee-break
12.12 am – 1.00 pm
New approach to providing quality events
Speaker:
Artem Datsenko, Structura Agency
Georgy Kulev, Commercial Manager, Upjet
Svetlana Titova, director
Elizaveta Panfilova, publisher, journalist, MEF PR-partner
SPEAKERS OF THE PROGRAM 4 QUARTERS
SPEAKERS OF THE PROGRAM 4 QUARTERS
Alexey Belianin
PhD in Economics, Senior Researcher at the HSE International Laboratory for Experimental and Behavioral Economics, President of the Society for the Advancement of Behavioral Economics (SABE)
10.15 -11.00
Anton Melnikov
11.15 - 12.00
Topic
How does creative and collaborative approach help to sail through crisis?
emg Partner and Creative Director
Topic
How the multi-faceted "I" affects decision-making and productivity
Kseniya Yagur
12:30-13:15
Topic
Setting and achieving goals in this uncertain and riski world
13:15-14:00
Sergey Kofanov
Topic
Conflict management in creative teams
Expert in crisis management, psychologist
Russia's champion in mountaineering who has climbed Mount Everest twice
— Living in the era of attention economy.
— How do we find approach to partners and clients?
— Do we understand people around us?
— Do people living in Russia's different regions trust each other?
Creative collaborations help brands fight against pandemic.
— Are collaborations always on a win-win side?
— Why cant's we substitute collaborative partnership with traditional marketing tools ?
— Collaboration is a form of effective communication.
— Collaborative failure and success stories.
— Marketing instruments for small and medium companies.
— Why do conflicts come up?
— How do we build effective communications in creative teams?
— Finding the best solutions and making united decisions in situations with no objective criteria.
— Do we need to think of goals while living in a BANI- world?
— Finding your own motivations.
— Winner's psychology.
— Does physical activity help our productivity?
— Being a leader to inspire others.
Speakers of practical workshops
SPEAKER OF PRACTICAL
Arkadiy Kiselev
Head of Ural Convention Bureau
Tatiana Anisimova
Head of exhibition and congresses department, VDNH
Artem Datsenko
Technical Director, Structura Agency
Gayane Kocharyan
Head of Procurement, MTS
Ekaterina Darvin
Head of Events Department, Boehringer Ingelheim
Olga Kanenkova
President of Procurement Management Association
Tatiana Parakhina
Head of Business Travel Department, Otkritiye Bank
Yulia Zhoglo
Head of business travel and MICE Department, MegaFon
Yulia Zholya
President of NAOM
Alena Lisetskaya
Streamfest Executive Director
Ivan Poliakov
Head of NAOM GR-department
Tatiana Tuyusheva
Deputy Executive Director, BE Brand Advent
Olga Kassian
Managing Partner Smart Motion
Sergey Ryzhov
General Director, MICE Market
Irina Mitrofanova
RBC Events Director
VENUE
VENUE
The MEF organizers have specifically chosen the Hyatt Regency Moscow Petrovsky Park as the venue for the first forum.
During the business part and the evening reception, all the guests will be able to stay at a safe distance from each other in the spacious Regency Ballroom. The workshop will be held on the Yashin Bridge, the halls of which are always lit by daylight.
Hyatt Regency Moscow Petrovsky Park
Moscow, Leningradsky prospekt 36 bld. 33
The hotel's conference center is one of the largest in Moscow, while all the halls are located on the same floor, which makes the logistics of the event very convenient.
Industry associations discussions will be held in the chamber hall "Chernyshev". There would be a "quiet room" as well(after all, events can be very noisy, don't you agree?).
The ibis Moscow Oktyabrskoye Pole Hotel has 240 rooms, including 214 Standard rooms of 15 m².

The room facilities include one double or two single Ibis Sweet beds, free Wi-Fi, TV, air conditioning, mini fridge, desk, safe, shower and hairdryer.
The MEF participants would be offered special prices for accommodation at the Hyatt Regency Moscow Petrovsky Park Hotel in the period from November 18th to 20th.
Ibis Moscow Oktyabrskoye Pole
Oktyabrskoye Pole and Panfilovskaya stations
Marshal Rybalko str., 2, bld 5
Special rates for accommodation
in Standard rooms with breakfast for the MEF participants:
To make a reservation:
3100 руб. rubles per day*
single room
3600 rubles per day*
double room
- Send a request to H8981-SL@accor.com
- In the email title, please specify: MEF
- In the body of the letter, please specify: full name of the guest(s), dates of stay, room category, payment method (by card / bank transfer); other specifications, if any (early check-in, etc.)
* including VAT
Each of the 298 rooms, including 39 suites, has a large desk with a comfortable armchair and a charging station for appliances. Each bathroom has a separate shower and a bathtub.
Panoramic windows in the hotel rooms make the spacious rooms even brighter, emphasizing their modern interior and making the modern Russian artists' works decorating the rooms look even more expressive.
To book your stay during forum, please get in touch with a member of the MEF team and we will send you more detailed information and a reservation link.
The MEF participants would be offered special prices for accommodation at the Ibis Moscow Oktyabrskoye Pole Hotel
Expo participant
— Stand from 10 am to 11 pm in the common area (foyer)
— Logo on the website in the Expo Participants block with an active link to the company's website
— 2 tickets for company representatives, drinks and snacks, WI-FI
— Access to business, educational and evening programs
— Basic informational support
— Access to video recordings after the forum
— Logo on the website in the Workshop Participants block
— Access to your personal account for scheduling meetings
— Registration of 2 participants, drinks and snacks, WI-FI
— Workplace from 3 pm to 7 pm (slots for 20 minutes). Consulting on the preparation for the event, assistance in the selection and design of presentation materials
— Support in scheduling appointments
— Access to business, educational and evening programs
— The possibility to provide a prize for the lottery during the evening program (with video demonstration up to 20 seconds)
— Extended informational support: posts on social networks, participation in review publications
— Access to video recordings after the forum
1500 EUR
B2B workshop participant
2000 EUR
— Access to business, educational and evening programs
— Catering, WI-FI
— Access to video recordings after the forum
Professional visitor
200 EUR
COST OF PARTICIPATION
BONUSES
for every professional MICE buyer
after the B2B workshop
for everyone during the final reception
Guaranteed gifts
Amazing prizes
Lottery
BONUSES
Excluding taxes
Excluding taxes
Excluding taxes
RECEPTION
RECEPTION
An evening reception is a must-have ingredient a successful business event, isn't it?

After all, November 19th is Friday! We will have just finished a mega-productive business day! And we will definitely want to share our impressions!

The program for the evening: entertainment, surprises, music. Dress code: a smile and sparkling eyes.

We will provide the reason for your transformation.

NOTE: If several representatives from your company take part in the event, please fill in an application for each separately
NOTE: To register as an Expo or Workshop participant, please get a promotion code from the organizers
NOTE: To register as an Expo or Workshop participant, please get a promotion code from the organizers
COST OF PARTICIPATION
ORGANIZERS
ORGANIZERS
The first company in Russia specializing in providing consulting, educational and project services for the MICE industry.
An online communication platform for MICE industry professionals, business tourism and event planners, as well as a platform for sharing information, experience, opinions and news.
PARTNERS
PARTNERS
Impeccable technical equipment
General Partner
Web Platform Developer
Excellent event operator
Strategic financial partner
Partner of impressions
Partner Region
Transportation partner
Best Interactive Partner
Partner
Partner
Partner Region
Partner of Epidemiological Safety
media PARTNERS
media PARTNERS
PARTICIPANTS
PARTICIPANTS
Take a look at who has already joined the MICE EXCELLENCE FORUM 2021
F.A.Q.
F.A.Q.
How did you decide to go ahead with the MEF in such difficult times?
As Alexander Tsypkin says, success is talent multiplied by risk. We just do what we can't help doing. We are planning the MEF on November 19, taking into account that events of up to 500 people are officially allowed without any additional permits. At the same time, we are closely monitoring the situation in the country and the world.
Why is there a paid participation for MICE customers at the MICE forum? Big clients and agencies are not used to paying for such events.
The MEF participation for customers has a symbolic price. We do not charge a substantial amount for a day of useful content and pleasure. The buyers' registration fees are not a source of income for the organizers, especially since every MICE customer, whether a corporate client or an agency, will receive a guaranteed gift. However, paying the fee will discipline and help to plan the number of participants more precisely, which is especially important in the post-pandemic period.
The Forum includes an educational program, industry discussions, an Expo, and a B2B workshop. How do I register for a specific activity?
Participation in the educational part, visiting the Expo, as well as lunch and reception do not require special registration, admission is free and guaranteed for all participants who have passed preliminary registration. The workshop (starting at 3 pm) would be available for the workshop participants (service providers who have paid for this particular format), as well as professional buyers — corporate customers and MICE agencies who have pre-scheduled meetings via the MEF web platform (starts from October 19).
What is the MEF educational program about?
Firstly, the MEF educational program begins long before the forum (to be precise, 3 months in advance) in the format of an Open Private Club. Meetings are held weekly, online or offline, the program and questionnaire can be found here: https://forms.gle/TaUczc7NYZcGnP3t9. The topics are chosen in such a way that every industry participant can find something useful for themselves.

On the day of the forum, the educational part (or inspirational program, as we prefer to call it) is formed so that there is something to think about both for the head or owner of the company, and for a novice specialist. We have invited speakers with the presentations essential for professional and personal life. It will be interesting. Functional. And positive. You will definitely want to discuss what you have learned with other forum participants, and this will certainly help successful networking.
Do you provide accommodation for the duration of the forum?
The MEF participants from other cities can live in the Hyatt Regency Moscow Petrovsky Park, to get information about special rates and a link to booking, you need to write to your contact person in the MEF team. There is also the possibility of accommodation in the nearby Ibis Oktyabrskoe Pole hotel, for more information follow the link.
Will there be a recording of the business part?
Yes, you will be able to request a recording of the business part of the forum. The recordings of the Open Private Club online meetings are already available on the MICE Kitchen & MICE Orchestra YouTube channels.
I am a professional buyer. Can I only come to the party?
The registration of professional buyers for the event ends on November 19 at 3 pm. If you want to attend the reception only, then we suggest considering the "Professional visitor" option at a price of 17,000 rubles.
Who takes part in the MEF?
The B2B workshop and Expo participants are announced on social media and on the forum website as soon as they're confirmed (clickable link). Subscribe and follow the announcements.

Registration of professional buyers opens on September 19.

In the section Who goes to the MEF (clickable link) you can see the participants who are ready to announce it in advance.

If you are an Expo participant and you are interested in other potential participants, then write to your contact person on the MEF team.

NEWS
NEWS
CONTACTS
CONTACTS
+ 7 (963) 656-19-27 (Irina)
irina@mice-excellence.ru

+ 7 (903) 203-91- 23 (Tatiana)
tatiana@mice-excellence.ru
IE Konakova Tatiana Sergeevna
OGRNIP: 320774600033000
INN: 773709518338

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